HomeFundingBratislava-based subscriptions system Piano Media secures €2 million

Bratislava-based subscriptions system Piano Media secures €2 million

Piano Media, a Bratislava-based content payment system for media publishers, announces today it has secured €2 million in a Series B growth capital round from 3TS Capital Partners (Update – February 2023: The startup seems to be no longer in business under this website and we therefore deactivated the link).

The investment will be used to continue Piano’s expansion, drive global recruitment and software development, escalate marketing efforts and cement its position as an European leader in paid-content expertise. 3TS cited Piano’s growth potential and strong management team as leading reasons for the investment.

Tomáš Bella, Piano’s CEO, stated: “Our €300K seed funding, raised in 2011, enabled us to launch in two countries and prove Piano’s model works. This deal represents the next step in Piano’s growth; helping speed our expansion, recruit top talent, ramp up our marketing, broaden our sales channels and keep improving our software.”

3TS joins Piano’s original partners, MONOGRAM Ventures, Etarget, and NextBig, a shareholder in Piano Media. Piano was advised on the investment by Neulogy, a Bratislava-based company specializing in venture capital and innovation support.

Piano Media launched in 2011 by Tomáš Bella, the former editor-in-chief of Slovakia’s biggest news portal, providing Slovak publishers with a national online subscription-based content payment system for media websites. The Bratislava-based startup expanded to Slovenia in January 2012. Currently, 20 publishers participate in Piano’s system with more than 60 websites and services.

By the way: You can find out about other interesting startups from Slovakia in this list.

Thomas Ohr
Thomas Ohr
Thomas Ohr is the "Editor in Chief" of EU-Startups.com and started the blog in October 2010. He is excited about Europe's future, passionate about new business ideas and lives in Barcelona (Spain).


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