Private jet charter aggregator PrivateFly raises £2m

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PrivateFly.com, a leading online aggregator for private jet charter, today announces its plans for expansion, following successful investment round of £2 million generated from eight private investors.

The St Albans (UK) based company, whose network accesses over 7,000 aircraft based globally, says the funds will be used to deliver a roll-out to new international markets, significant usability upgrades across all its platforms, including those for mobile apps and enhanced real-time integration of pricing and availability with aircraft operators. PrivateFly has been launched in 2008 by co-founders (a husband-and-wife team) Adam Twidell and Carol Cork, who sold their house for initial seed funding.

Richard Carrick, PrivateFly’s chairman, commented: “The recession has been a catalyst for change in the private aviation industry, with increased cost-consciousness creating a clear demand for more price transparency and immediacy. PrivateFly.com has used this to its advantage, delivering significant enhancements in response speed, price and ease of use within the charter segment.

He continued: “The successful fundraising demonstrates investor confidence in the industry, particularly the ad-hoc charter market. Other private aviation segments, such as fractional ownership, have struggled post-recession due to the customer requirement of upfront cash commitment. Challenging market conditions give greater opportunity for profit and PrivateFly.com is a highly-scalable, low-risk, low-cost investment opportunity with a lean, online business model and aggressive pricing strategy. It ticked all the investor boxes”.

Adam Twidell, PrivateFly’s CEO and co-founder, added: “The race is now on, with other players testing different disruptive technologies to turn this traditional market on his head. The traditional broker with legacy business practices is being threatened by new business models, just as online travel aggregators challenged high street agents several years ago. The opportunity for change is significant and PrivateFly can now accelerate forward to our goal of delivering ultimate choice and agility to the global private aviation customer of tomorrow”.