HomeGermany-StartupsGerman payments provider SponsorPay introduces mCPA campaigns for mobile apps

German payments provider SponsorPay introduces mCPA campaigns for mobile apps

SponsorPay, one of Europe’s leading offer-based payments providers, has today introduced proprietary mobile-optimized cost-per-action (mCPA) campaigns to its app monetization solution. The young company, which is headquartered in Berlin, has also appointed Tehyon Kim the VP of Developer Relations (Update – January 2023: The website seems to be out of use, and we therefore deactivated the original link).

Janis Zech, the CRO and co-founder at SponsorPay, recently stated: “Since the inception of our mobile business, we’ve been focused on diversifying our ad inventory according to our core competencies so as to not be solely dependent on cost-per-install (CPI) campaigns. Our unique mCPA technology ‘mobile-izes’ our vast global inventory and enables our developer partners to significantly improve monetization in games across iOS, Android and Windows Phone platforms”.

SponsorPay was founded back in 2009. SponsorPay’s mCPA product has been built in-house to capitalize on the company’s established strengths: international coverage with offices in three continents, and strong local ad-sourcing relationships. It includes mobile-optimized offers from the company’s extensive global CPA inventory, as well as innovative cross-platform ads and special mobile-only offers. Importantly, the solution provides an exclusive offer inventory unavailable to other players in the market.

Furthermore, Tehyon Kim, previously Director of Publishing Sales at Tapjoy, joins SponsorPay as VP of Developer Relations to accelerate the company’s mobile platform growth. Andreas Bodczek, CEO and co-founder at SponsorPay, commented: “His vast network, understanding of developers’ needs and knowledge of the mobile and games industries will further accelerate our growth.”

Find this interesting? Check out the interview we did with SponsorPay’s co-founder and CEO Andreas Bodcezk here.

Thomas Ohr
Thomas Ohr
Thomas Ohr is the "Editor in Chief" of EU-Startups.com and started the blog in October 2010. He is excited about Europe's future, passionate about new business ideas and lives in Barcelona (Spain).


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