The virtual mall operator Rakuten has announced this acquisition today – without mentioning the price that was paid. Rumors within the German media landscape say that the 80% stake in Tradoria was bought for a sum in the double-digit million range. Rakuten will keep Tradoria’s management intact but will dispatch at least one director.
Tradoria was founded back in 2007 and is based in Bamberg. Today the young e-commerce platform handles 8 million products from 4,400 member stores. Before this acquisition Tradoria was financially backed by Seventure Partners (about 24 %), DuMont Venture (about 19 %) and the European Founders Fund of the Samwer brothers (about 11 %).
In 2010 Rakuten bought the French online shopping leader PriceMinister. With two European units under its belt, Rakuten will start “cross-border” e-commerce trade.
In relation to the acquisition of Tradoria Rakuten-Founder Hiroshi Mikitani stated: “We look forward to working alongside Tradoria and Rakuten in building Europe’s strongest e-commerce platform, offering merchants and consumers a seamless and borderless online shopping experience.”