VM Digital buys the rental marketplace erento


erento, the Berlin based marketplace for renting goods and services, just got acquired by VM Digital – the online subsidiary of the Vorarlberger Medienhaus Gruppe. Rumors say that the undisclosed sum which was paid for erento is in the middle seven-digits range. Aside of the erento-founders (Uwe Kampschulte and Chris Möller) the European Founders Fund (Samwer brothers), Holtzbrinck Ventures and Christian Vollmann (eDarling) also held a stake in the company.

erento was founded in 2003 and is available in English and German. 2010, the rental marketplace gereated a revenue in the a seven-digits and operated profitable on a monthly basis.

Helmar Hipp (CEO, VM Digital) stated in relation to this acquisition: “erento is the ideal complement to our classified portfolio and an important step in our growth strategy”. He continued: “It is particularly interesting, with this new VM digital foothold in Berlin, to push the internationalization of erento and the other VM digital portals”.