This article showcases our top picks for the best SaaS Startups and Companies in Sweden. These startups and companies are taking a variety of approaches to innovating their industry, but are all exceptional companies well worth a follow.
We meticulously selected companies ranging from cutting-edge startups to established brands based on their outstanding performance in the following categories:
- Innovation: Innovative ideas, innovative route to market, innovative product
- Growth: Exceptional growth, exceptional growth strategy
- Management, diversity and/or societal impact
SaaS Startups and Companies in Sweden
Data sourced from Crunchbase and SemRush.
Bambuser – Bambuser is a SaaS software offering live video shopping. Bambuser was founded in 2007 as one of the world’s first companies with a platform for interactive mobile live video broadcasting and is a leading supplier in the live video segment.
Sinch – Sinch, the Customer Communications Cloud, powers meaningful conversations at scale across messaging, voice, and email to help businesses deliver unified, personalised experiences that truly revolve around their customers — no matter the channels they use.
Kognity – Kognity is an all-in-one, curriculum-aligned teaching and learning platform for Cambridge IGCSE, the IB Diploma Programme and High School Science. The platform provides interactive textbooks, analytics and assessment support – all in one place.
Funnel – Funnel designs and develops software/platforms that help marketers automate their data collection for reporting and analysis. Users can collect data from all platforms across the customer journey, transform their data with recommended and customisable rules, and explore it to find new insights.
Detectify – Detectify offers a SaaS-based tool for security analysis of web applications. They describe themselves as the “The External Attack Surface Management platform powered by elite ethical hackers”, providing 99.7% accurate vulnerability assessments.
Accedo – Accedo is a global video solutions provider, powering some of the world’s most impactful video-centric experiences. They reduce the complexity of an ever-evolving video ecosystem, enabling businesses of all shapes and sizes to provide world-class video services to their customers.
Quinyx AB – Quinyx’s web-based system provides support for scheduling and time reporting. Their all-in-one solution helps over one million workers keep track of their schedules for a better work-life balance. Through AI forecasting, they optimise scheduling processes to make sure shifts start on time and workers have flexibility – for school runs, birthdays or breaks.
inRiver – inRiver offers a product information management (PIM) solution that helps businesses to drive online sales. The multi-tenant inriver platform scales with any digital ecosystem to equip the value chain with a single source of truth PIM solution, built-in digital shelf analytics (DSA), and a range of industry-leading integrations.
Oneflow – Oneflow is a platform that automates the entire contract process from start to finish, all in one place – turning clunky, static contracts into helpful, smart contracts. Processes are faster, decisions are better, and deals are quicker.
Teamtailor – Teamtailor is the recruiting solution you and your candidates will love. Through the platform, users can save time, collaborate better, and work smarter with their all-in-one recruitment software. So far, over 7000 companies worldwide use Teamtailor.
Scrive – Scrive is a platform that provides agreement lifecycle automation powered by electronic signature and identification solutions. Scrive guides businesses of all sizes, including in highly-regulated industries, on their digital transformation journeys, driving customer experience, security, compliance and data quality.
Upsales – Upsales helps B2B sales teams find new opportunities and win more deals. They offer a CRM solution that helps companies generate more leads, drive effective sales processes, and seize upselling opportunities from existing clients.
Turbotic AB – Turbotic’s Automation Optimization platform, one the industry’s first end-to-end automation optimisation solutions, supports enterprises in scaling, monitoring, and managing automation. Turbotic manages the end-to-end, multi-vendor Intelligent Automation workflow, integrated with the leading vendors in the industry.
Springworks – Springworks offers a Saas platform connecting all car owners with the service they deserve, through an infrastructure they already trust. Now called HaySquare, and having been acquired by Tantalum Corporation, the company was founded in 2010 and is headquartered in Stockholm.
TrusTrace – TrusTrace provides solutions to enable “Conscious consumerism and Responsible Production”. TrusTrace’s cloud based solution enables customers with varying levels of supply chain complexity and integration to Measure, Monitor and Communicate about various aspects of a product – quality, impact on environment, social impact.
Billogram – Billogram is a Sweden-based company that offers a simplified invoicing service for small and large corporations. It automates customer management, prevents churn, and increases revenue. The result is a seamless payment process that benefits both customer and company.
Mentimeter – Mentimeter is an audience engagement platform that allows for the easy gathering of input, visualising it clearly and beautifully in real-time. With 200 million users and customers in over 220 countries, engaging audiences and inspiring leaders to talk less and listen more, one Menti at a time.
Stravito – Stravito is building a personalised knowledge management tool for consumer goods companies. Their digital library makes gathering market research and sales data as easy as sending an email, they use machine learning to categorise and index documents automatically, and users can share collections of findings among colleagues.
Debricked – This SaaS product allows companies to develop software easily, efficiently and securely using Open Source. Debricked is based on state-of-the-art machine learning algorithms; it helps users find and fix security vulnerabilities and ensure license compliance, as well as better understand the health of open source projects.
Eliq – Eliq specialises in the analysis and visualisation of energy data. Their aims are threefold: to enable energy suppliers to engage with their customers via real-time personalised information communications; to reduce energy waste by helping households understand their consumption; and by extension, help consumers manage their energy costs.
BlueCall – BlueCall empowers leaders and managers with mental wellbeing tools to make their employees happy. Hand in hand with their digital toolkit, they provide digital and personalised coaching sessions to reinforce self development to the individual’s specific needs.
Ingrid – Ingrid is a SAAS provider that lets e-commerce businesses deliver sustainable growth and gives shoppers the power to personalise delivery and returns. The result is a better overall customer experience and greater efficiency for both the retailer and the delivery carrier.
Typelane – Typelane helps companies become an outstanding place to work at by building intelligent tools to help them develop and improve their employee experience. They are supporting some of the most influential organisations change the way they onboard as well as say good bye to their most valuable asset, their people.
Sitoo – Sitoo is a cloud-native POS powered by a Unified Commerce Platform for global retailers. This game-changing solution enables retailers to unify all stores and online sales channels in real-time, and empower store associates to deliver a seamless cross-channel customer experience.
IAMIP Sverige AB – IAMIP is revolutionizing the intellectual property market by digitising the world’s most paper-based and capital-intensive knowledge base. Their SaaS platform offers helps users easily and insightfully analyse patent portfolios, competitive markets, and key player activities to make crucial strategic decisions.
Fieldly – Fieldly is an online service for businesses with workers in the field. They provide high quality, affordable services to help businesses with successful fieldwork. Users only pay per user, giving access to all the tools they need to succeed.
Mediatool – Mediatool is a cloud-based remote marketing platform that helps teams to plan, execute, track and optimise media and marketing campaigns. Think of it as a virtual marketing assistant, gathering all files and conversations related to media buying together and allowing a bird’s eye view of all media buying activities.
Formulate – Formulate helps retailers transform simple sales data into better merchandising decisions, via its advanced AI-engine, Retail DecisionCloud. Since its acquisition by RELEX Solutions in May 2022, Formulate is now known as RELEX Promotions.
DPOrganizer – DPOrganiser is a privacy management software that helps users map, visualise, report, and manage the processing of personal data. The result is improved compliance, collaboration and communications for businesses to grow, and live, with GDPR.
Flowbox – Flowbox helps brands leverage UGC from social media throughout the buyer journey to increase engagement, social proof, and sales. Through their platform, customers are able to collect, moderate and publish content to their website, online shop and social channels.
Kind – Kind’s healthcare-focused technology lets users send messages, share knowledge and prepare clients efficiently. Kind’s secure cloud platform for communication and knowledge sharing meets the needs of organisations of all sizes with a flexible subscription model.
Insert Coin – Insert Coin offers a cloud-based platform, called GWEN, for gamifying any digital product and increasing user retention, engagement, motivation and loyalty of users. GWEN lets you speed up product development in a scalable way, so that you can get the results you want faster.
Substly – Substly is a software that provides subscription-based services for managing and benchmarking. It offers SaaS, enterprise software, enterprise software management, subscriptions, subscription management, user management, and SaaS management services.
Occtoo – Occtoo helps companies create relevant customer experiences. Digital teams can instantly access all their CX data from one place, match the right content with the right customer, create an API with a click to publish, and collect data in real-time on all kinds of devices, touch points, and channels.
Textual – Textual provides automated text generation for e-commerce companies and brands. Their unique technology helps companies create SEO-optimised copy, such as for product descriptions, ads and personalised content.
Learnster – Learnster provides a cloud-based educational platform. Their cutting-edge technology creates new, efficient ways of sharing information and knowledge with the entire organisation, and their revolutionary ‘Knowledge Gap AI’ pinpoints individual learning priorities.
Brink Commerce – Brink Commerce is an e-commerce SaaS solution for D2C brands and global merchants. Brink has unmatched performance, time to market speed and ease of development, due to its headless architecture, serverless infrastructure and open API’s.
Kodiak Rating – Kodiak Hub offers a modular suite of supplier relationship management solutions that teams can plug n’ play to capture supplier data and information, spot supply chain risks, manage contracts, categories, documents and products, assess and audit supply chain compliance, improve supplier performance and drive buyer-supplier innovation.
Ocast – Ocast is an innovative SaaS platform that provides media publishers with an easy to edit, real-time compatible, digital media kit, and advertising page. For advertisers, the platform is a crystal ball to potential business all in one place. Ocast is also available for influencers, influencer networks, media agencies, and PR agencies.
LocalizeDirect – LocalizeDirect offers a cloud-based SaaS solution that allows game developers to localise their products faster at a lower cost. Founded by ex-game developers themselves, they provide translation, localisation QA and CMS services (LocDirect) for game companies and game developers worldwide.
Tengai – Tengai was developed to streamline the recruitment screening phase by guiding candidates through structured interviews and collecting relevant data. With Tengai’s structured interview data, users can compare candidates’ personality fit and identify the right candidates to have face-to-face interviews with.
Lurkit – Lurkit is reshaping influencer discovery and matchmaking for the gaming industries. They connect 50,000+ content creators with game publishers, developers, brands and beyond through Key Campaigns, paid sponsorships, Creator Programs and more, all in one platform.
SpectrumOne – Through their commercial insights and performance platform, SpectrumOne provides a comprehensive understanding of commercial operations, enables data-driven decision making and drives improvements in sales, marketing, finance and operations.
CloudBackend – CloudBackend makes sure edge cloud computing works throughout the world by enabling data and application roaming across all available edge and cloud infrastructures – providing customers with a single industrialised distributed cloud that abstracts underlying differences and acts as one.
Chinsay AB – Chinsay is a leading, independent cloud platform for the end-to-end administration of contracts in global commodities and freight markets. Their solutions digitalise the process of creating, validating, archiving and sharing commodity contracts.
Unikum.net – With Unikum, users can easily create and follow up plans, documentation, assessments and keep track of the curriculum. Together with principals, teachers, students and parents from more than 80 municipalities, Unikum was created so that development, learning and dialogue are smooth and easy.
Wiraya – Wiraya offers a cloud-based platform for tailored, real time customer dialogue. The company’s solution helps companies activate, engage, and retain customers through individualised large scale communication, in an automated but human way.
Cerve – Cerve offers a personalised, two-way and automated communication between wholesalers and B2B buyers online, delivering bespoke and dynamic product catalogues, pricing, delivery terms and deals to each and every buyer on any platform and device.
Price Edge – Founded in Stockholm, Price Edge is developing the ‘dream pricing software’. Their cloud-based price management tool for enterprises gives users access to new pricing strategies and more flexibility than ever before, being as easy as drawing on a whiteboard.
Qvalia – Qvalia is a platform for businesses, finance departments, and procurement to improve data management, automate processes and get real-time insights. Finance teams get a full suite of cloud-based automation tools to manage invoices, master data, workflows, B2B payments, accounting and real-time analytics.
Bricknode – Bricknode provides a highly scalable cloud-banking software. The platform offers composable infrastructure to financial institutions and supports the digitalisation of processes within those organisations to enable a seamless end user experience.
Now Interact – Now Interact is a leading AI vendor that offers targeted machine learning applications that optimise the bridge between digital and offline channels. They use real-time omnichannel data to drive personalised customer journeys and accelerate the digitalisation of sales and service.
k6 – k6 is performance testing SaaS used by organisations developing systems and that need to understand their real capacity limits. Through integration with other leading automation and Continuous Integration tools, they make performance testing available early in the development cycle.
Innspire – InnSpire works with some of the world’s most iconic hotels and brands to digitise and elevate the guest journey, creating seamless experiences that help drive revenue, simplicity and loyalty – all via both hardware and software innovations.
iGrant.io – iGrant.io is a trusted data exchange infrastructure, designed to ensure compliance with data regulations while fostering trust, auditability, and transparency between organisations and their consumers. Their tagline is “an ethical approach to sharing personal data”.
Zwapgrid – Zwapgrid is a cloud service where companies can share data in a smart and cost-effective way. Businesses can get better credit scoring, alert customers before they need financing, provide better and more secure financing and add more secure factoring opportunities, among others.
Indivd Ai – Indivd have built one of the most accurate, reliable, efficient, and innovative people counters. To this, they have also built a platform that helps businesses understand all their customer insights, get to know all their visitors and create business value.
IOT Communications – iotcomms.io is a serverless cloud communications platform (CPaaS) for business critical real-time communication. They focus on packaging complexity of telecom into API’s for the Unified Communication sector, as well as IOT sector such as care, security and iot devices.
Triggerbee – Triggerbees no-code software lets businesses combine web activity, CRM, and marketing data to personalise their websites for different visitors. All in all, it lets companies turn a static website into a personalised experience.
Preactlys – Preactly develops HR SAAS tools, helping other companies to set up a digital work environment to support employers and employees. Preactly sees health in a holistic perspective and assumes that the causes of ill health in working life is often more complex than just work factors.
Avy Finans – With Avy-Tmpl, housing companies can provide residents with a simpler and more modern service, and at the same time create a platform to lower operating costs and find new income. In the app, residents can manage all core functionality related to the home and enjoy carefully selected services.
Hoodin – Hoodin is a cutting-edge software specifically designed for advanced monitoring and fetching of digital content, for life science professionals involved in research, development, regulatory affairs, and compliance in sectors such as healthcare, pharmaceuticals, biotechnology, and medical devices.
Vetrik – Vetrik has put together a modern digital platform that brings together all the players in the animal industry under one portal – a unique ‘animal hub’ with innovative services for pet owners, breeders, veterinarians and other professionals in the animal industry.
Stidner – Stidner has developed SAAS merchant solutions for e-commerce payment gateways and transport administrations. In addition to booking shipping, they offer several related services that, for example, ensure that the right goods are sent with the right order.
Tecta – Tecta is building the next generation of digital tools for the real estate industry, including a fully cloud-based platform to take control of your financial and technical management. They collect and digitise information regarding agreements, notifications, case management and credit assessment.
Beatly – Beatly pioneers blending influencer marketing with programmatic ads, striving to become Europe’s most innovative marketing firm. Their platform amplifies influencer content across diverse channels like TikTok, Netflix and local news outlets, broadening your brand’s reach.
Intro (previously Aevy) – Intro automates search, screening, and outreach. Their search engine matches the recruiter at the company with suitable candidates automatically. This allows for a recruiting process that is faster and accurate.
Sonetel – Sonetel provides a software-as-a-service for business communication to small businesses worldwide. Sonetel’s research and development team in India develops and manages the Sonetel Phone System which is installed in high security data centres in California and Amsterdam.
Dreamler – Dreamler is a collaborative visual planning tool created to bring more dreams and big ideas to life. Their gamified digital platform for designing, leading and developing organisations is much like playing a multiplayer game.
Clever Compliance – Clever Compliance helps businesses succeed in product certification. They provide a digital place where manufacturers and importers can find the compliance service they need, from a simple review of product documentation to complete testing and certification.
Red Flash Mobile AB – Red Flash is a purpose-driven Swedish Govtech startup providing a tech platform to governments in Sub-Saharan Africa for micro-taxation of the informal sector. They focus on driving the digitisation of the informal sector in emerging markets, making cities more financially sustainable, transparent and data-driven.
Responster – Responster brings effective, professional-quality surveying to the masses. Responster is a beautiful and easy-to-use survey tool that helps companies and organisations interact more efficiently with their customers, partners and employees.
iControl – iControl is a cloud-based application for construction management and collaboration. Their goal is to deliver a better way for construction companies to collaborate, save time and learn from everything that’s happening on the jobsite.
Planhat – Planhat is a customer platform built to give insights, manage workflow and drive customer experience. The team is helping hundreds of modern technology companies worldwide centre their business around their customers in order to maximise customer success and customer lifetime value.
Bannerflow – Bannerflow is a cloud-based banner production platforms for creating and managing HTML5 display ads online. The platform allows businesses, advertisers, agencies and designers to create and manage large volumes of interactive ads, in different languages, in a very short time and without any coding skills.
Vourity AB – Vourity is a uniquely simple cloud-based platform for unattended payments, sales and access, whether it be providing electric car owners with a solution to easily pay for charging everywhere without the hassle of having to download a gazillion apps from different providers.
Benify – Benify offers a global benefits and total rewards platform which helps employers create an exceptional benefits and rewards experience while reducing benefits administration, automating processes, improving employee value proposition communication, data governance and management of benefit and reward costs.
Daymi – Previously called Strivr.io, Daymi helps financial operations teams manage, run and supervise their operations more efficiently. Their interactive operations playbook allows operations teams to track and manage all of operations in a single platform, from valuation confirmations to investment limits.
Solarwinds Pingdom – SolarWinds Pingdom monitors sites and servers on the internet, alerting the site owners if any problems are detected. They provide real user, uptime, page speed, and synthetic monitoring of web applications from outside the firewall.
iconik – iconik is a cloud-native, SaaS media management solution that is designed for users to share files from any storage, collaborate on video, and enrich media with AI for high searchability. The SaaS-based media management platform built on the hybrid cloud and fuelled by AI.
EazyStock – EazyStock is a smart inventory optimisation and demand forecasting tool that lets you forecast with confidence, stock the right items, and optimise your purchasing. Ditch the spreadsheets and make smarter inventory decisions with accurate demand forecasting that works with the seasonality, trends, and promotions specific to your business.
Phyron – Phyron is a fully automated video advertising platform for car dealers, allowing their users to bring all their vehicles to life with 100% ‘Automated AI Video’. Phyron’s solution identifies the unique selling points of each car, transforming images, brand videos, text, data and links into an attractive video for promotion.
Jobylon – Jobylon provides a modern and flexible hiring platform that enables employers to find the right people for their businesses. By providing a streamlined platform for employers to post job openings and for job seekers to apply, Jobylon helps reduce the time, effort, and expense associated with the recruitment process.
Data Talks – Data Talks makes it easy for sports organisations to sell more tickets, negotiate sponsorship agreements of higher value, and increase merchandise sales. At the heart of all this? Making sure that supporters always receive the offers they appreciate.
Membrain.com – Membrain makes it easy for sales teams to execute their strategy to achieve consistent performance. The software provides sales professionals with continuous guidance through the entire sales process, while enabling sales leaders to coach their team to a higher level of performance.
My Telescope – My Telescope is your virtual data analyst. Get insights on your brand, market, category and marketing effectiveness through Share of Search analytics. See how the internet responds to your brand, and then use that data to become more proactive and agile, and delightful for your customers.
Dcipher Analytics – Dcipher Analytics is an end-to-end no-code text analytics platform, enabling superior speed and flexibility. All the tools you need in one place – clean, prep, enrich, explore, annotate and train models in one single workflow.
Tendium – Tendium gives users the collaborative tools and smart data to secure more government contracts – whether it’s their first or hundredth. Filter out the best procurements with AI-powered tender alerts and make the most of each opportunity with automated workflows and team collaboration tools.
CRM Treasury Systems – Treasury Systems is a supplier of treasury management systems and financial administrative services to corporate treasury departments in Northern Europe. Their next-generation TMS provides treasury know-how, cost efficiency and best-in-class support to the end user.
SustainLab – SustainLab is a SaaS Sustainability Management platform that automates the collection, processing and visualisation of sustainability data, to help companies spend less time on data-handling and more on accelerating change.
Younium – Younium is a tool to streamline subscription management, invoicing/billing, financial reporting, and data insights. Now growing businesses can have full control of subscriptions, more easily implement scalable processes, and harness more accurate metrics.
SurveyLegend – SurveyLegend offers the next generation of online surveys which are engaging and platform independent. With a unique design and incredible ease of use, they have created one of the world’s simplest yet most powerful survey solutions.
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