Willemijn Peeters founded Searious Business in 2016 to prevent plastic pollution at the very source. Coming from business and having worked in sustainability for years, she firmly believes businesses are the real catalysts of change. Every minute, 20,000 kilos of plastic enter our Ocean. That's more than one garbage truck of plastic per minute. Searious Business is committed to bring this amount back to zero.
We apply our knowhow and partner network in the whole plastics value chain to think of innovative solutions with dedicated experts. With this holistic approach, our solutions reach further than the scattered approach of solo companies.