Lone Design Club

Lone Design Club is the result of emerging London fashion brands’ desire to actively take the reins of their small and independent businesses. Lone Design Club is cutting through the noise of a saturated fast‐fashion market and shaking up the conventional shopping experience by challenging traditional retail offerings both in the UK and internationally. Presenting a new immersive shopping experience LDC is blurring the lines between consumers online and in‐store purchasing experiences.
Lone Design Club seamlessly blend their physical stores with online experiences through live streams, an online marketplace, mobile self‐checkout and product information and QR codes connecting the physical to the digital.