HomeFundingMadrid-based LUDA Partners bags €12 million to further interconnect the digital presence...

Madrid-based LUDA Partners bags €12 million to further interconnect the digital presence of pharmacies

Spanish digital pharmacy network LUDA Partners, which has more than 3,500 pharmacies interconnected in real-time across the country, announced that it has raised €12 million from private equity investment firm Moira Capital Partners. 

This investment further strengthens LUDA Partners, enabling the progressive development of the most cutting-edge, efficient, and sustainable technology for the benefit of interconnected community pharmacies. In this regard, the company continues to work on refining its product, making it even more robust and precise, while also expanding into European markets such as Ireland. This strategic step not only allows for the consolidation of its position in the national arena but also enables the deployment of its innovative digital solutions globally, thereby contributing to the advancement and efficiency of pharmacy on an international scale.

The value proposition of LUDA Partners highlights a real demand in the market, showing that pharmacies across the country are ready to boost their digital presence through the use of technology and agreements signed by the company with the main national and international laboratories and leaders in quick commerce. These agreements allow them to compete in the digital realm without the need for investment.

This financial commitment supports the growth and development of the company founded in 2017 by Daniel de Carvajal, Luis Martín, and Marcos Alves, which focuses primarily on the digitalization of Spanish pharmacies. Following this investment, LUDA continues to experience significant momentum thanks to the financial expertise of Moira, led by Javier Loizaga.

Daniel de Carvajal, co-founder of LUDA Partners, commented: “I am very pleased to have successfully concluded this investment for several reasons. The main one is the quality of our partners, who, after an exhaustive analysis process, have seen the work and metrics of LUDA, which validates us and adds a lot of value to a company in which pharmacists themselves are the shareholders.

This operation has the technological support of the Center for Technological Development and Innovation (CDTI), dependent on the Spanish Ministry of Science and Innovation, through its Innvierte program, and the participation of Crea Inversión S.L, a boutique advisory firm specializing in mergers and acquisitions.

Sebastián Cerezo, a partner at Moira Capital, said: “Once again, we demonstrate our commitment to innovation in traditional sectors. We are convinced that LUDA Partners’ contribution to the digitalization of a key sector for Spanish healthcare, such as the pharmaceutical industry, will significantly improve the lives of many people”.

In addition, the value of entrepreneurship and the launch of innovative technological initiatives is highlighted, while demonstrating confidence in the potential of LUDA Partners to generate a significant positive impact on the health of all Spaniards. Thanks to LUDA’s technology, pharmacies have been able to help more than 280,000 patients who were having serious difficulties locating the necessary medications for their treatments, jeopardizing their adherence to them, and have continued with their digitalization process through new solutions to increase their online sales of parapharmacy products.

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Stefano De Marzo
Stefano De Marzo
Stefano De Marzo is the Head of News at EU-Startups. He has been extensively covering startups, venture capital and innovation ecosystems, including contributions to numerous publications such as Sifted, Entrepreneur and Forbes. Through his work as an editor and writer, he continues to shape the narrative surrounding the best stories of the tech world.
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