HomeFundingLondon-based Crono raises €500k to transform sales team processes with the...

London-based Crono raises €500k to transform sales team processes with the power of data and AI

Sales tech startup Crono closed its pre-seed funding round raising €500,000. The financing round was led by SFC Capital (London) with participation from Aticco Ventures (Barcelona), Startup Wise Guys (Tallinn), Magic Mind (Milan), and a group of international business angels. The London-based startup, with offices in Barcelona, London, and Milan, has created an AI platform that integrates with leading CRM systems in the market and it guides and enhances sales teams’ efficiency to improve their performance.

With this latest funding round, Crono will continue investing in development and technology while expanding its operations to serve more clients throughout Europe. Additionally, the company plans to hire more staff, including developers, data scientists, and sales specialists, to support its growth strategy.

Crono’s technology analyzes, optimizes, and draws conclusions from data, offering actionable insights to companies through customized messages to enhance, optimize, and maximize sales efforts. By analyzing data, Crono enables companies to design the best actions to engage potential customers, customize their sales approach to increase conversion rates, and thereby promote revenue growth.

“We are excited to have the support of such a prestigious group of investors who share our vision to transform sales team processes with the power of data and AI,” says Lorenzo Tiberi, Co-founder and CEO of Crono. “This investment will allow us to accelerate the development of our technology and expand our reach to help more companies drive sales growth. The international DNA of the investors in this round underlines how Crono aims to be a European player from day one.”

Founded in July 2022 by Alex Roggero, Lorenzo Tiberi, Marco Maddiona, and Marco Rosmarini, Crono operates through its offices in Barcelona, London, and Milan, targeting all B2B companies with a sales team. In 10 months, it has reached and surpassed 50 paying customers and nearly 100 active users on the platform. The platform integrates with leading CRM systems in the market (HubSpot, Salesforce, Pipedrive), Gmail, and LinkedIn, guiding sales teams in their processes and offering practical insights through customized messages. 

The Portfolio Manager of SFC Capital, Jason Druker, comments, “We are thrilled to support Crono and its exceptional team as they work to bring innovation to the SalesTech industry. Crono’s approach is perfectly aligned with the current needs of the market, which seek to optimize their sales processes in an ever-changing context. A few years ago, we were the first to invest in another London-based SalesTech startup, Cognism, which has now become a unicorn. We hope Crono achieves the same results soon. The potential we see is enormous.”

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Stefano De Marzo
Stefano De Marzo
Stefano De Marzo is the Head of News at EU-Startups. He has been extensively covering startups, venture capital and innovation ecosystems, including contributions to numerous publications such as Sifted, Entrepreneur and Forbes. Through his work as an editor and writer, he continues to shape the narrative surrounding the best stories of the tech world.

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