Madrid-based Samara scores €2 million to help households transition to green energy

On a mission to accelerate the clean energy transition in households, Spanish startup Samara has just scored €2 million. The cleantech company is helping homes become smarter, more efficient and more sustainable.

The transition to clean energy is at the forefront of the environmental agenda across Europe. With ambitious targets to reach Net Zero, the entire continent is now racing to become more sustainable with regard to energy consumption. Aiming to help households take more control of their energy use, and go green, Samara has just secured €2 million in pre-seed funding.

The funding round for the Madrid-based startup was led by Seaya and Pelion Green Future. Seaya is the leading European and Latin American Venture Capital fund behind unicorns such as Wallbox, Glovo and Cabify, and Pelion is an independent investment holding focused on clean energy, technology and climate-related solutions.

Founded just this year by Iván Cabezuela —ex-Country Manager of Bulb in Spain and ex-Amazon and Uber— and Manel Pujol —ex-Country Manager of Uber Eats and Alan in Spain, the startup is wanting to make an impact and fast. The startup accompanies households to move to clean energy from start to finish – providing a personalized study, installation, maintenance and monitoring.

The company is committed to helping households control and produce their own energy through services focused on solar panels, EV chargers and batteries. But they go beyond just the technical installation of equipment, additionally offering a comprehensive advisory service provided by energy managers and engineers who use technology to facilitate the process, both financially and logistically. 

In doing so, Samara offers a service that is transparent and personalized to each household, making it easier for clients to adopt green energy as their individual needs and extenuating circumstances are considered. The company also prides itself on being there for the long term – acknowledging that the transition to green and clean energy is not just about an overnight fix, but rather a long-term strategy that needs constant review. 

By accompanying households in their transition to a more efficient energy model, Samara aims to help Spanish households fight the climate crisis and reduce their carbon footprint. It’s also democratising access to renewable solar tech, which is traditionally monopolized by large companies. 

Manel Pujol, Co-Founder of Samara, explained: “Our engineers and energy managers actively accompany the user throughout the process. We combine digital tools for the installation and maintenance with the human factor to offer a complete experience…We want the customer to become a small producer, facilitating their energy independence through digital tools and advice from our experts.”

The startup reports that with their service, households can save up to 70% on electricity bills. Being self-sufficient really pays off in the increasingly turbulent energy market, and Samara wants to empower this. In addition to the economic savings, there is also a sustainability component. A point that Ivan Cabezuela, co-founder, highlighted: 

“Households are increasingly aware of the fight against climate change, and self-consumption has a positive environmental impact: by producing and consuming their own solar energy, an average household avoids the emission of 1.2 tons of CO2 per year.”

Samara certainly holds an interesting and unique offering in the energy market – and one that is vital on the road to Net Zero. We will definitely be keeping an eye out on this startup to see what is to come!

Carlos Fisch, Seaya’s investment director, added: “We are very pleased to support Manel, Ivan and the Samara team in their mission to accelerate the adoption of solar energy in households. This investment reinforces our commitment to support exceptional founders who have a clear mission and purpose, and are committed to long-term sustainable growth.”