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“From Idea to Global Success”: Silicon Castles’ Masterclass at this year’s EU-Startups Summit!

As one of our Sponsors for this year’s EU-Startups Summit, Silicon Castles will take to the workshop stage to host the masterclass: “From Idea to Global Success”. Providing all the actionable insights you need to scale a successful global tech company – it’s sure to be a standout event during the Summit!

Silicon Castles is a tech company builder and strategic business accelerator that focuses on “European Diamonds”  – tech startups that have a unique business idea solving a real problem, use scalable tech and outstanding intellectual property. The aim is to help European startups make the leap from having great tech and talent to becoming global success stories. 

In this Masterclass, Founder and CEO Andreas Spechtler, will come together with senior partners in the Silicon Castles network, Catherine Ogilvie, Founder of Ogilvie Brand Consultants, Mahesh Sundaram, Chief Commercial Officer of Authentic Vision, and David Kinsella, CEO of djk legal, to share their expertise on how to define the right company strategy, how to tell a compelling company story, how to successfully sell on a global scale and how to close a deal.

With over 25 years of experience in the global technology and licensing business, digital entertainment, international marketing, sales and operations on an international scale at Sony and Dolby, Andreas will demonstrate how to successfully build up a startup from the idea to global success using the “Tower for Success“. Since 2017, Andreas has been fully dedicated to helping startups to grow and startup executives to become world-class performers. He will be able to look back on his many years of startup and incubation experience both inside and outside of corporations.

Catherine Ogilvie, the Senior Marketing Advisor at Silicon Castles and Founder of Ogilvie Brand Consultants, will bring her 30+ years of experience in global marketing and communications to the masterclass. She will share her expertise on how to put together a compelling and authentic company story that will provide the essential backbone for startups‘ communication strategy and messaging for both internal and external audiences. A clear marketing and brand strategy is a fundamental part of a startup’s roadmap, and with experience working with the likes of  Harrods, Motorola, Napster and Dolby, Catherine has incredibly valuable insights to share and experiences to draw on during this masterclass. 

The masterclass will also take a deep dive into selling on a global scale. Senior Strategic Advisor for Global Growth at Silicon Castles and the CCO of Authentic Vision, Mahesh Sundaram will share his key learnings, common misconceptions and best practices in technology sales, as well as how sales management evolves as a startup grows. Mahesh has been serving as a sales and marketing exec in the mobility and consumer electronics market for over 20 years in companies such as Intel and Dolby. He will explore the dynamics at play in sales for tech companies on a global scale – looking at the process from knowing customers to gaining access to them to finally closing the deal. 

After the masterclass explores the theory of growing global brands, takes a look at the importance of brand and communication, before diving deep into the importance of sales strategy, there will be a final look at “the art of deal making”, reflecting that ultimately, startups need to step up to the expectation that investors have – seeing real commercial licensing agreements to validate their investment. Commercial licensing agreements represent the bedrock of a successful startup but may fail to realize their true potential without the right structure and scheme in place. David Kinsella, General Counsel of Silicon Castles and CEO of djk legal, will share his expertise on how to ensure that startups generate solid revenues based on a four-step approach to contract management and properly organized contracts. With over 17 years of experience as a legal practitioner both in private practice and in-house in technology, media, and entertainment, David has worked for Taylor Wessing, Siemens, Fujitsu, Sony and Dolby. 

This masterclass has an incredible lineup of entrepreneurs taking part and will leave attendees with a wealth of knowledge, primed and ready to take their startups to global heights. Catherine, Andreas, Mahesh and David are four inspirational innovators and we are very much looking forward to this event highlight. 

Want to know how to scale your business internationally? Secure your ticket today to make sure you’re on the list to take part in this fantastic masterclass!

A taste of what’s to come: 

Our Event Sponsors

Silicon Castles is a Tech Company Builder and Strategic Business Accelerator for technology, intellectual property and licensing businesses, located in Salzburg, Austria. The focus is on European Diamonds: technology startups with a unique business idea, scalable technology and outstanding intellectual property. Silicon Castles also organizes the Startup Executive Academy (SEA), an international Go-to-Market program for founders and executives of early-stage startups, taking place annually since 2017.

Unleashed, by the Purina Accelerator Lab, is the first and only accelerator programme in Europe dedicated exclusively to pet-tech. Their goal is to shape the future of pet care by supporting disruptive pet startups with technologies in advanced nutrition, sustainability, health and digital solutions that enrich the lives of pets and the people who love them. Over the last 2 years, Unleashed had accelerated 12 pet startups, facilitated >350 founders in the Unleashed community and welcomed over 1000 subscribers to the Unleashed pet tech newsletter.

Webex offers industry leading solutions in video conferencing, team collaboration, calling, contact centre and devices, and is trusted by 95% of the Fortune 500. With Webex, businesses can simplify communication, inspire innovation, and empower people to engage with each other anywhere on any device – giving businesses the ultimate edge. Because, when businesses enable employees to bring their best selves to work, everyone wins.

Freshworks is the leader of cloud-based customer and employee software including CRM, livechat, support, marketing automation, ITSM, & HRMS. Products are simple to set up, cost-effective & equipped with powerful automation. Through the Freshworks for Startups program the EU-Startups community can gain access to up to $10k credits on essential tools & products for your Startup. You also get access to Freshworks’ community of VCs, Investors, Mentors, & Customers. Claim your benefits here.

MarketerHire is the fast, easy way to get access to the world’s best marketers. Our recent launch into Europe means you now have on-demand access to our global network of expert, pre-vetted marketers with zero financial risk and full flexibility. We already have over 3,500 customers ranging from early-stage startups to Fortune 500 companies, including: Netflix, AngelList, Plaid, Quip, Skillshare, Udacity and others.

Dassault Systèmes, the 3DEXPERIENCE Company, is a catalyst for human progress. We provide business and people with collaborative 3D virtual environments to imagine sustainable innovations. We have worked with hundreds of startups to support their dreams and help them scale up and launch innovative and disruptive products onto the global market. We believe the only progress is human, and startups are pivotal to driving it forward.

Catalonia-Trade-InvestmentACCIÓ – Catalonia Trade & Investment is the Catalan Government’s agency that works to attract foreign investment to Catalonia, promoting the region as attractive, innovative and competitive business location for startups. Check out their offerings and the Catalonia Startup Directory.

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Patricia Allen
Patricia Allen
is the Head of Content at EU-Startups. With a background in politics, Patricia has a real passion for how shared ideas across communities and cultures can bring new initiatives and innovations for the future. She spends her time bringing you the latest news and updates of startups across Europe, and curating our social media.

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