Entering 2022 in style as it reaches its 10th birthday, London’s Gousto has just secured an additional €132.5 million in new funds in a deal that combines equity financing from SoftBank (€88 million) and debt financing from HSBC and Barclays (€44 million). The food tech unicorn now has a valuation of €1.5 billion.
Gousto offers a recipe box kit that is delivered directly to consumers doorstep – a goodie bag full of fresh ingredients and easy-to-use recipes.
Founded by Timo Schmidt and James Carter in 2012, Gousto also aims to help eliminate food waste in the process of making healthy cooking easy for busy people. We first came across Gousto in 2013 as they closed a $2 million investment – it’s certainly been an exciting decade for the young company!
Backed by celebrity fitness coach, Joe Wicks, Gousto has seen a massive surge in demand over the past two years. With pandemic-enforced lockdowns, many of us have jumped into the home-cooking trend, and Gousto has certainly profited off this. Gousto offers various meal-kit options, all of which have an emphasis on eating healthier foods.
Founder and CEO, Timo Boldt, said: “2022 is set to be another impressive year for Gousto, as we capitalise on the accelerated mega trends driving change in the grocery market: convenience, health, sustainability. This successful raise is further testament to the relevance and appetite for our recipe box solution.”
The company has stated that it sold more than 25 million meals in the first quarter of 2021. This new funding will help them keep up with demand, with aims to double the workforce and open two further distribution warehouses.
