London-based Lime lands €560K crowdfunding to expand its digital healthcare top-ups

Lime Global, a provider of online-only affordable and accessible digital healthcare top-ups, has raised around €560K from 209 investors via crowdfunding platform Seedrs – exceeding its initial target of around €470K at 117%, within hours of the campaign going live.

Based in London, Lime was established in 2019 with a mission to help as many people as possible stay healthier for longer. How does it do this? By providing super-simple, affordable top-ups to public healthcare – designed to complement the care provided by the national health service. Their products provide benefits such as quick access to diagnostic tests, the financial security of a lump sum of around €5800 following an approved cancer diagnosis and unlimited emotional and practical support from counsellors and specialist experts. 

The news follows the recent launch of their service Mind-Matters, a new affordable service designed to help people maintain their mental wellbeing and build resilience, through regular check-ins and 24/7 access to online and telephone support. Mind-Matters was launched alongside Lime’s new report Keeping up Appearances: How Pleasanteeism is Eroding Resilience” which revealed that UK workers are suffering from ‘pleasanteeism’ – feeling under pressure to put on a brave face at work – despite their mental health and resilience levels deteriorating during the pandemic. 

Mind-Matters follows Lime’s cancer cover and rapid diagnostics, with Lime due to launch a further two health top-ups by the end of the year. The money raised will also allow Lime to accelerate distribution of its existing top-ups, and enable the exploration of new avenues for expanding its ecosystem of digital health top-ups. 

Shaun Williams, CEO & Founder, Lime Global Ltd, commented: “Our vision has always been simple – to empower people to take control of their own health, no matter their income. This funding will help us do just that, by putting our products and services on the map, and ultimately in the hands of those in need. We are proud to say that our existing range of products make a real difference to people’s lives, and the raise will only help to accelerate this progress, and help us grow at pace.”