HomeKnow-HowHardwork, timing or luck? The powerful trio behind your startup's success

Hardwork, timing or luck? The powerful trio behind your startup’s success

Is it timing, hardwork or luck? It’s a truth universally acknowledged that the stakes are high when building a startup. In fact, the widely spread statistic that 9 out of 10 startups fail has recently been confirmed, at least in the European context, by Stryber, whose research shows that startups in Europe do indeed have a 89% failure rate.

With statistics like this, it’s no wonder that founders long to know the secret behind building a thriving startup. However, perhaps better than asking what the secret is, we should instead ask whether a secret exists in the first place. In other words, is there a one size fits all when it comes to startup success?

In this article, we take a look at hardwork, timing and luck to see what really makes all difference to startup survival.


It goes without saying that hardwork is a good base for most things in life – not just building a startup. In the context of startups though, time and time again grit, inherently tied with sheer will, hard work and determination, has been labelled as one of the key factors in developing a successful venture.

However, for that hard work to lead to success it will most likely need something else: purpose. With a purpose behind the hardwork it takes to build a business, it’s much easier to understand who you need to connect with, prioritise needs and create a strong foundation.

Not only does pairing purpose with hardwork help bring direction to your business strategy, apparently it’s also resonates with customers. Recent studies show that customers are 4 to 6 times more likely to protect and champion purpose-driven brands.


Timing is everything; well, almost everything. It is true that timing can be an important factor in a startup’s success and luckily, finding the perfect timing for milestones like  launching a product, for example, is something which can usually be prepared for.

In many cases, good timing is all about research and never loosing sight of what the next peak in the market could be – recognising which ideas are worth exploring and which are past their prime.

Above all, timing is about staying agile and being prepared to take a pivot when necessary. As we know, startups host a fast paced environment, and whilst it may feel comfortable to stick to what you know, staying open to change and listening to the market’s demands is key to finding that perfect timing.


Hardwork and great timing will get you a long way when developing a business, but what about luck? Well, while the “luck factor” may feel out of our hands there are certain steps we can take to improve our chances. Take the power of serendipity. If you want to meet the right business partner or co-foudner for example, by proactively putting yourself in the right spaces, the likelihood of a serendipitous match is far more likely.

Despite this, there will always be an element of luck we just can’t control. This is perhaps best exemplified by the impact the COVID-19 pandemic has had on many startups and indeed larger companies too.

Whilst many startups were able to stay ahead of the curve in terms of the rapid digitalisation the pandemic required, there’s no doubt that luck played its part in deciding which made it through the turbulence of 2020.

So what’s the deciding factor?

The truth is it’s most likely a mixture of hardwork, timing and luck that makes a successful startup and many other factors in between: finding the right funding, product-market fit, a strong team.

However, working with a purpose, staying agile and observant and developing a top notch risk strategy (and getting familiar with all the potential outcomes) will take you a long way.

Phoebe Smith
Phoebe Smith
Phoebe Smith is passionate about impact and innovation-based startups looking to empower people and solve real problems. Also a content and story-telling fanatic, she’s currently Digital Content Lead at startup Bridge for Billions, having made her way over to Madrid, Spain, from the UK.

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