From banishing taboos, to improving mental wellbeing and health education, perceptions of the sextech industry are changing. Offering evermore inclusive and holistic products, the European sextech startups of today are heading into unknown, but promising, territory.
It is not just the general public that are reaching into their pockets in support either. Investments into European sextech startups have been well covered in the news in the last year or so. As highlighted by Dominnique Karetos, the CEO of Healthy Pleasure Collective, in our recent article The rise of sextech in social isolation and its surprising effects: “The age-old adage that ‘sex is recession-proof’ is not us as an industry boasting that we can literally ride out anything, but evidence, that this is where you should be investing right now!”
We took the opportunity to talk to two top EU-based founders in the sextech space to find out how they have been managing during the pandemic, and where they think the industry will lead in the future. Andrea Oliver Garcia is the co-founder and CEO of Emjoy (founded in 2019), a Barcelona-based startup that offers an audio guide for intimate well being. Phil Steinveber is co-founder and CEO of Beducated (founded in 2015) a Munich-based startup which can be described as the ‘Netflix’ of sexual education.
Bonus for this episode: We may have set in motion the wheels of a European sextech lobbying organisation, to fight against sextech sensorship on social media, so watch this space!