Austrian MarTech Storyclash nabs €1.8 million to grow its social media monitoring tool 

Linz-based MarTech startup Storyclash, a social media monitoring tool, has recently announced a new round of funding from existing investors. The funds will be used to boost its tool, at a time when companies worldwide are focusing more efforts on their digital marketing and visibility efforts.

Founded in 2014, Storyclash is a social media monitoring tool for companies and agencies, giving them a real-time view of what’s trending right now. The platform automatically analyzes social media interactions like shares, comments, likes and other reactions. In addition, publishers, brands and agencies are able to discover viral articles, watch competitors in real-time and make data driven decisions to get more website traffic and higher engagement.

One interesting aspect of the Storyclash tool is its influencer reporting functionality. Many brands have recently turned their attention to this new sector of marketing, forging new types of partnerships with nano, micro, macro and mega influencers (see our guide 10 steps to your startup’s first influencer marketing campaign). Users can create reports and measure the impact of their ongoing influencer collaborations, including features like saving Instagram stories past their lifetime of 24 hours and text recognition in images and videos. In this way, brands can easily compare the success of partnerships with different influencers, and make smarter decisions for their next move.

The funds raised in the startup’s latest round signals a repeat collaboration with existing investors, including OÖ HightechFonds, A Round Capital, Austria Wirtschaftsservice Gründerfonds, Michael Grabner Media and Speedinvest.

OÖ HightechFonds commented on the investment in their LinkedIn posting (translated): “€1.8 million growth boost for #Storyclash: Together with other #OÖHightechFonds investors, it is participating in the Linz-based social media software company, which has already won over numerous international brands. We look forward to working together!”.

The investment into this online marketing technology at this time is certainly reassuring that digitalisation is set to continue as a trend for the near future, not to mention the importance of strong digital marketing and communication campaigns for startups and SMEs when face-to-face interactions are off the cards.