Amsterdam-based Kinder launches fundraising platform for non-profits

Kinder startup

Today Kinder, a tech-for-good startup that empowers global citizens to do good, is launching its new online research and donation platform, the Charity Zone

Kinder, founded in 2016, aims to restore trust in the charitable sector by making donating easier, more effective, and more rewarding, and ultimately nudge charitable organisations towards improving their performance. Founded by serial tech entrepreneur Mathys van Abbe, it is one of the first platforms that offers nonprofits research, fundraising tech and storytelling tools – all in one place. The startup has raised €1.5 million so far, and has over 50 employees.

Through its new platform the Charity Zone, organisations can increase their private donations by using tools such as the Kinder Widget, a widget that is embeddable to any online article. The widget matches online articles that discuss a certain issue with a selection of approved charitable organisations that operate within the same cause area, empowering the reader to donate to impactful organisations connected to the causes they are reading about. International organisations such as Cordaid and Movement on The Ground already joined forces with Kinder by signing up for the Charity Zone.

The startup states that trust in charitable organisations is at its lowest since 2001. But why? Poor fundraising practice, inappropriate data sharing and scandals have all contributed to knocking down people’s confidence in charity. Too many resources are spent on fundraising, and nonprofits end up having too little time left to invest in improving their impact. 

“We believe that in order to regain trust in the charitable sector, we must join forces with organisations for a kinder world. That’s why we help transparent nonprofits all across the world to become more effective using tech, research and storytelling. At the same time, we help people find their way to the most effective organisations rather than the loudest”, says Mathys van Abbe, founder and CEO of Kinder.

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