Belguim startup Kazidomi, an e-Commerce on a mission to make healthy products more affordable, has closed a fundraising of over €1 million, led by the founder of Pranarôm, Dominique Baudoux, and with participation from other investors.
Kazidomi, founded in 2016, is an online personalized food market with an annual membership system, that reduces the cost of products for users by up to 50%. This membership system allows consumers to buy at wholesale prices all year and save hundreds of euros. The customisable app works by showing customers products based on their preferences, selecting products that fit their needs, should it be organic, gluten free, dairy free, nut free or vegan food, in a quick and convenient way.
Kazidomi offers a varied selection of products, from food to hygiene, including supplements and home care, all selected by health experts to offer only the best to its members. The startup has already started to develop its own range of products, under the Kazidomi brand, including sauces, pastes, oilseed purees, cosmetics and food supplements. The startup is growing fast and already delivers all over Europe, having saved its users approximately €4 million due to its discounts in total.
Healthy eating is fast becoming a trend across Europe, along with concerns about sustainability. Consumers are increasingly promoting responsible consumption and Kazidomi is part of this approach by offering more than 3,000 healthy products in its catalogue, 120 of which are from its own brand.
Dominique Baudoux will support the startup’s rapid growth and accompany it in the development of its catalogue, thanks to his internationally recognized expertise in phytotherapy and gemmotherapy (a form of herbal medicine).
Co-founder Alain Etienne has signalled that in 2020, the startup will continue its “fast growth in France and Belgian markets and accelerate the development of our Kazidomi private label strategy”.