London-based martech startup Ogury expands into the Asia-Pacific region (APAC)

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London-based martech startup Ogury is announcing its expansion into the Asia-Pacific (APAC) region, where it will work with local brands as well as publishers.

Ogury’s mobile marketing platform allows companies to find out what their users doing on their mobile devices outside of their own apps or websites. The mobile platform generates data across brands, apps and websites to provide a reliable understanding of users’ mobile journey. The company says its technology is designed to build trust among users, brands and publishers, and is in full compliance with data protection and privacy laws such as GDPR in Europe and CCPA in the US.

Over the past five years, Ogury has integrated with more than 10,000 apps and partnered with 3,500 publishers, generating 400 million consented user profiles in 120 countries. The company currently works with more than 1,500 top brands globally from all major verticals, including automotive, CPG, financial, consumer tech and travel.

Counting more than half of the world’s mobile users — nearly 2.8 billion — the APAC region is set to become the largest mobile ad spend market, reaching €27 million in 2020.

Singapore will become the hub of the Asia Pacific operations, as Ogury plans to grow its business across the region. The main goal is to support Southeast Asia markets and the needs of clients as they grow, by building effective Ogury teams in key cities. Niall Hogan has been appointed as the managing director (MD) of the Southeast Asia region, based in Singapore.

“I’m thrilled to be a part of Ogury and to participate in fulfilling its mission of making digital marketing trusted and valued by both users and organisations,” said Hogan. “Ogury’s mobile-native technology and its unique approach driven by user choice are particularly key for the APAC market, where mobile penetration is among the highest in the world and consumers are very sophisticated and demanding.”

“We are excited to welcome Niall to lead our operations in the region,” said Raphael Rodier, Ogury’s Chief Revenue Officer. “Niall’s 20 years of experience in adtech, his deep understanding of digital marketing in Europe and Asia, and expertise in launching companies in new regions make him a perfect partner for Ogury.

“With increasing concerns for privacy and data protection in the APAC region, we believe our GDPR compliant technology will help tackle the challenges of local brands and publishers.”

Since launching in 2014, Ogury has grown rapidly, reaching €90 million in revenue in 2018 and raising €38 million in total. Currently, Ogury employs more than 400 people in 10 countries and 22 offices around the world, including UK, France, Spain, Italy, Germany, United States and Mexico.

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