The global tattoo industry is booming, with 36% of millennials estimated to have at least one tattoo. In the US alone, the tattoo industry grew by 9.2% per annum between 2012 and 2017, and tattoos are estimated to be a $50 billion industry worldwide.
Copenhagen-based Tattoodo is the world’s largest tattoo community, with 30 million social followers and more than 500k registered tattoo artists. Last year, the number of users increased by more than 600%, and now has 6.6 million users.
Since it was founded in 2013, Tattoodo has focused on educating and entertaining its global audience with high-quality tattoo content. Now, Tattoodo uses its position as the largest tattoo community in the world to offer its users the opportunity to book appointments directly through the Tattoodo app. The startup has now raised €4.7 million led by Seed Capital, with participation from several angel investors, to expand its booking platform.
“Our user growth was extraordinary in 2018, and on most parameters, we’re doing better than ever,” said Caspar Høgh, Chief Operating Officer at Tattoodo. “In light of this, we are raising new capital, and at the same time strengthening our Board of Directors to gain support for future growth.”
“This is a game changer for the ancient old tattoo industry. Our booking feature gives users the means to access the best studios and artists in a convenient way and finally, tattooers will have the same benefits that other SMEs have had for the past ten years – receiving bookings with a click of a button,” said Johan Plenge, co-founder and CEO at Tattoodo.
“It is rare for us in Denmark to create tech companies that are the number one in their field worldwide,” said Ulla Brockenhuus-Schack, Managing Partner at Seed Capital. “But Tattoodo, with its vast user base, has succeeded in doing just that. We realize that it will take time to commercialize such a market position, but we believe it can turn into good business.”