Madrid-based Playtomic‘s goal is to make sports more social. Through its app, players can reserve courts, find other players with similar skill levels, and join a social sports community dedicated to learning. With Playtomic, sports clubs can also optimise the use of their facilities and step into the digital age. Since launching in 2017, more than 50,000 users have joined the platform, where they can reserve over 2,500 football fields, padel, and tennis courts at 600 clubs.
The startup has just raised €6 million from Optimizer Invest and GP Bullhound, along with private investors including Andre Lavold, Félix Ruiz and Magnus Gottas.
“We are delighted to back extraordinary entrepreneurs such as Pedro Claviera, Pablo Carro and Felix Ruiz,” said Per Roman, co-founder of GP Bullhound. “We believe they have what it takes to build a world class mobile consumer experience and are pleased to stand behind them and provide support through our capital as well as our global network and knowledge.”
Playtomic has recently established itself internationally, with clubs from Portugal, Holland, Finland and Sweden becoming clients, and the new funding will help the startup to accelerate its expansion.
One of the key factors in raising the investment was Playtomic’s incorporation of social functionalities into the platform. This social aspect, offering athletes the opportunity to find other players with a similar skill level, will also be further developed with the additional funding.
“Playtomic will carry on with its expansion with the support these funds with global ambition, being the leaders in bookings in Spain and with a social aspect that is deepening on a daily basis,” said Pedro Clavería, CEO and founder of Playtomic. “We’re going to keep growing, with the objective of making sports an important socialisation tool. It’s time to boost our international leap. Our objective is to be Europe’s leaders next year.”
“As earlier investors in lead generation and online marketplaces, we have closely seen several industries disrupted by platforms who have changed the customer journey by giving transparency in the market,” added Petter Moldenius, CEO of Optimizer Invest. “We believe Playtomic is the next one of these platforms giving both sides of the transaction a wide range of benefits while taking advantage of the momentum in an increasingly health-conscious world.”
