The London-based fintech startup Emma just launched a cryptocurrency exchange integration with Coinbase, Bittrex, Binance, Bitstamp, Kraken, Bitfinex and individual Bitcoin and Ethereum addresses. From now on, Emma users will be able to view all their cryptocurrency investments in real time under one platform.
Launched in January of this year, Emma is the only app allowing UK consumers to view their cryptocurrency assets alongside traditional banking products for free. In a few taps, crypto exchanges and individual addresses can connect to Emma enabling users to smoothly access their banking and investment information under one secure app.
Emma CEO Edoardo Moreni stated: “Emma was built to empower millions of individuals to live a better and more fulfilling financial life. Cryptocurrency is the next emerging asset class and we are thrilled to welcome it as part of our family of integrations. Our users can now manage and track their crypto holdings alongside more traditional finances to make wiser and more transparent decisions. For Emma, this is one of the first steps towards a world where account aggregation doesn’t just refer to banking products, but opens the doors to several financial services.”
Users can now connect crypto exchanges to Emma, view live performance, track coins and tokens right from the app. This will be possible without ever having to manually enter a transaction again. Emma aims to give customers a different banking experience, which puts them first, not their money or background. The company believes anyone should have an advocate that is able to help in the daily life, no matter who they are and where they come from.
The Emma team is currently building the banking app for millennials (iOS and Android), a mobile only solution that helps consumers avoid overdrafts, find and cancel subscriptions, track debt and save money. The product aims at providing a consumer focused banking experience, with the goal to improve the financial lives of its users. The company raised a seed round of £500k in July 2018 led by Kima Ventures, one of the first investors in Transferwise, and Aglaé Ventures, the early stage program of the Groupe Arnault, investor in Netflix and Airbnb.