Hair and beauty marketplace Wahanda acquires Treatwell for €34 million

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Wahanda, Europe’s largest hair and beauty marketplace (headquartered in London), is continuing to deliver on its ambitious growth plans with the €34 million acquisition of its Dutch equivalent Treatwell.

The deal is the fourth European acquisition by Wahanda in the last six months and reaffirms the company’s strategic position as the leading online hair and beauty booking platform in Europe. The acquisition follows the €42 million investment in Wahanda by Recruit Holdings last month, which will be used to support accelerated growth in the combined company. Wahanda now has a product offering in ten countries, with further plans for European expansion in the months ahead.

Lopo Champalimaud, Wahanda’s CEO and founder, stated in regards to the Treatwell acquisition: “The team comes with a wealth of talent, some of whom we have been fortunate enough to have worked with in the past. Treatwell’s team includes a co-founder of Just-Eat Benelux, an ex-CFO of Book- ing.com and a former senior executive at Procter & Gamble, who between them have helped build Treatwell into one of the fastest growing online marketplaces of its kind in Continental Europe.”

Treatwell has seen year-on-year growth of over 425% since its launch in 2013 and has over 2,500 spas and salons across The Netherlands, Belgium and Germany. The combined company now has over 15,000 venues across Europe, and over 20 million people using its automated booking service. Treatwell is backed by two investors, Project A Ventures and Piton Capital.

Wahanda is Europe’s largest hair and beauty marketplace and employes 210 people across Europe. Its online platform allows customers to browse and instantly book appointments at over 15,000 salons and spas throughout Europe. Wahanda is currently growing at over 300% year on year. The company was founded in 2008 by Lopo Champalimaud.

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