HomeFinland-StartupsLondon- and Helsinki-based parenting site Wauwaa secures €500K from Vision+ Fund

London- and Helsinki-based parenting site Wauwaa secures €500K from Vision+ Fund

Wauwaa, an innovative parenting website that connects parents and parents-to-be with relevant information and special offers, announced at the end of last week that Vision+ fund is investing an initial €500K in the London- and Helsinki-based startup (Update – May 2023: The startup seems to be no longer in business under this website, and we therefore deactivated the original link).

In the 6 months since its launch, Wauwaa has seen impressive growth in both organic user acquisition and engagement. The young company aims to become a global leader in e-commerce and content for new parents and growing families.

According to Wauwaa, about 10% of first time visitors make a purchase on the site, which significantly exceeds the industry standard. Hundreds of brands have signed up to work with Wauwaa including big names such as Bobo Buddies, Cloud B, Crocs and Sophie La Girafe to name a few. Parents are attracted to Wauwaa for its unique, personal video content and breadth of global bloggers, which combined deliver thought-provoking ideas and information that enhance the parenting experience. This is seamlessly interwoven with carefully selected products from around the globe, that are unique and of the highest quality but also provided at very compelling prices.

The investment from Vision+ Fund will be used to continue the evolution of the Wauwaa platform ensuring parents and parents-to-be get the information and offers they want when its relevant to them as well as further building out the startup’s very popular social media presence. The Vision+ Fund investment takes the total funding in Wauwaa to in excess of €1 million following previous rounds, which includes capital from private investors and Tekes, the Finnish government agency.

Ivan Lopez, CEO and Co-founder of Wauwaa, stated: “We are seeing significant traction from visitors to the site, the average shopping basket increasing, the LTV of the customer extending and engagement through our social media activity soaring. This investment will help us build on this success and give our customers more quality curated content and grow the selection of our specially priced product offers.”

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Thomas Ohr
Thomas Ohr
Thomas Ohr is the "Editor in Chief" of EU-Startups.com and started the blog in October 2010. He is excited about Europe's future, passionate about new business ideas and lives in Barcelona (Spain).

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