HomeFundingHamburg-based monetisation startup YieldKit raises $750K to accelerate its product releases and...

Hamburg-based monetisation startup YieldKit raises $750K to accelerate its product releases and global roll-out

YieldKit, a Hamburg-based competitor of VigLink and Skimlinks, today announced the closing of its Series A round with Tim Schumachers and HackFwd. Tim Schumacher, the founder of Sedo, a domain marketplace leader, is one of Europe’s most experienced online marketing experts. Lars Hinrichs’ HackFwd also participated in the round.

The funds from this round will be used to accelerate new innovative product releases, as well as to strengthen its market leadership in German-speaking countries and its international roll-out.

YieldKit, which launched in 2011, gained month-on-month revenue growth of more than 50% throughout the last 6 consecutive months, thanks to significant product updates and big publishing names signing up.

YieldKit’s two products provide solutions for turning any product mention on content sites into a monetization opportunity. YieldWord assigns affiliate links to more than 20 million product offers on keywords, such as product names, advertiser names and general keywords. YieldLink converts existing product links into affiliate links; each time a user clicks on one of these links and generates a sale or lead, YieldKit earns revenue and gives the biggest cut to their publishers. Users benefit from relevant information and recommendations, and publishers get the most out of their content being fully automated.

Oliver Krohne, the founder and CEO of YieldKit, stated: “We significantly increased all relevant factors of our model in the last months, with customers earning up to 30ct eCPC and obtained various big German publishers as customers. Tim Schumacher brings in big expertise with regards to online oarketing alongside his investment. We’ve built our heavily tested and now very well working model together with the great experts of the HackFwd network. Now it’s time to scale.”

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Thomas Ohr
Thomas Ohr
Thomas Ohr is the "Editor in Chief" of EU-Startups.com and started the blog in October 2010. He is excited about Europe's future, passionate about new business ideas and lives in Barcelona (Spain).

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