The Berlin-based startup mysportgroup raised €13.5m in its Series B financing round led by international investors Nauta Capital from Barcelona, Luxembourg based Cipio Partners and supported by previous investors XAnge Private Equity, IBB and Grazia Equity. These fresh capital will enable the young company to further accelerate its growth strategy and set the basis for a leading market position in the online sports and outdoor segment.
The hybrid market strategy in form of the sports shopping club mysportbrands and the premium online shop mysportworld is an important factor in the success story of mysportgroup and its strong development. In its second year, the startup was able to boost its revenue by more than 800%. To provide a profound basis for future growth, the company has recently launched its own logistics hub of 10,000m² in Southern Berlin. Since foundation of the startup in early 2010 by Albert Schwarzmeier and Erik Pfannmöller, mysportgroup offers sport and outdoor apparel and equipment “by athletes for athletes”. The young e-commerce company already employs about 115 people.
Albert Schwarzmeier (founder of mysportgroup) stated: “Our clear ambition is to shape the sports e-commerce market through business model innovations and world class customer experience. I am very proud of what the collective mysportgroup team has accomplished so far and we are keen to continue with some serious pace.”
Javier Rubió (Partner at Nauta Capital) commented: “mysportgroup has an outstanding team and is growing with impressive speed. The sports online segment offers a huge market potential to make mysportgroup to a leading European player. We are thrilled to be part of the next phase of the company’s journey and excited about their expansion into new countries in the near future!”