HomeGermany-StartupsBerlin-based mysportgroup raises €13.5 million Series B funding and plans expansion

Berlin-based mysportgroup raises €13.5 million Series B funding and plans expansion

The Berlin-based startup mysportgroup raised €13.5 million in its Series B financing round led by international investors Nauta Capital from Barcelona, Cipio Partners from Luxembourg, and supported by previous investors XAnge Private Equity, IBB and Grazia Equity (Update – February 2023: The startup seems to be no longer in business under this website and we therefore deactivated the link).

Since Albert Schwarzmeier and Erik Pfannmöller founded the startup in early 2010, mysportgroup has offers sport and outdoor apparel and equipment “by athletes for athletes”. The startup was able to boost its revenue by more than 800% in its second year, and to provide a profound basis for future growth, the company recently launched its own logistics hub of 10,000m² in Southern Berlin. The young e-commerce company already employs about 115 people.

The fresh capital will enable the young company to further accelerate its growth strategy and set the basis for a leading market position in the online sports and outdoor segment. This includes boosting further the startup’s hybrid market strategy, which encompasses both the sports shopping club ‘mysportbrands’ and the premium online shop ‘mysportworld’, as an important factor in mysportgroup’s success story.

Albert Schwarzmeier, founder of mysportgroup, stated: “Our clear ambition is to shape the sports e-commerce market through business model innovations and world class customer experience. I am very proud of what the collective mysportgroup team has accomplished so far and we are keen to continue with some serious pace.”

Javier Rubió, Partner at Nauta Capital, commented: “mysportgroup has an outstanding team and is growing with impressive speed. The sports online segment offers a huge market potential to make mysportgroup to a leading European player. We are thrilled to be part of the next phase of the company’s journey and excited about their expansion into new countries in the near future!”

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Thomas Ohr
Thomas Ohr
Thomas Ohr is the "Editor in Chief" of EU-Startups.com and started the blog in October 2010. He is excited about Europe's future, passionate about new business ideas and lives in Barcelona (Spain).


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