StylistPick, a London based entertainment-led fashion buying website, recently secured $8 million in a financing round with Index Ventures and Accel Partners. The young company was founded in 2010 by Felix Leuscher (StylistPick CEO). The fashion startup is aiming to bring personalization and curation to fashion eCommerce. StylistPick-members receive a personalised offer each month. Every product on the site retails for £39.95 (shipping included). To make sure that the offers really fit to each member, new users are asked to take a short quiz to identify their fashion profile.
According to recent press reports the fresh capital out of this Series A round will be used for the expansion (geographically and categorically) and to increase the marketing and sales efforts of StylistPick.