Description
- Bachelor’s degree in Marketing, Communications, English, Journalism, Business Administration or other related field requiredExperience:
- Five (5) or more years of marketing or communications experience required
- Three (3) or more years of online marketing experience preferred
- Experience working within a professional services environment (i.e., accounting, financial consulting, business advisory services and/or banking industries) preferred
- Knowledge and experience with Web 2.0 and social media platforms including, but not limited to, Facebook, Twitter, YouTube, LinkedIn, Instagram, and Google+, required
Software:
- Proficient in the use of Microsoft Office Suite, required
- Experience with social media management and reporting tools (i.e. Buffer, Hootsuite, Sprout Social) required
- Experience with Photoshop, Illustrator, HTML, Google Analytics preferred
Other Knowledge, Skills & Abilities:
- Proven success in the strategy, development, implementation and ongoing management of online marketing campaigns and programs
- Excellent project management skills and organizational skills
- Ability to work in a deadline-driven environment while handling multiple projects simultaneously and managing process and service providers (internal and external) to accomplish desired results
- Excellent verbal and written communication and presentation skills with specific experience writing for online media
- Experience with all phases of social media campaign planning, design, and development including best practices
- Knowledge and experience with Web 2.0 and social media platforms
- Expertise in social media including tools, content development, audience targeting, and digital integrations
- Strong interpersonal and client service skills, consultative approach to working with marketing and client service professionals at all levels
- Knowledge and experience with online metrics, analytics, and tools
- Capable to understand and communicate BDO business, marketplace and value proposition
- Driven self-starter with a proactive approach to serving professionals at all levels in a client-oriented, matrixed environment
- Knowledge of B2B marketing strategies and playing gladiator slot machine tactics and their application in a professional services organization