Senior Demand Generation Marketing Manager

YOU WILL WORK ON:

• Develop NavVis’ B2B marketing programs across inbound, email, events, social and advertising within a global demand generation plan.
• Collaborate with Field & Product Marketing to develop a content plan and editorial calendar that supports the campaign life cycle at each stage of a buyer’s journey.
• Create effective demand generation channel setup such as landing pages, email and display ads.
• Create campaign packages that can be leveraged and quickly executed by global counterparts.
• Implement a flawless marketing automation lead-flows triggered across different website touch-points.
• Support the global events team in leveraging channels to promote participation and drive registration.
• Investigate new demand generation tactics to drive greater effectiveness and efficiency and evolve the marketing tech stack overtime.
• Report on results to senior management, ultimately becoming the Demand Generation go-to-person company-wide.

YOU HAVE:

• 5-7+ years of professional experience at B2B company (preferably in enterprise SaaS) with vast majority of that in digital marketing and analytics.
• Expert knowledge of marketing and automation tools with demonstrated hand-on experience with Hubspot and/or Marketo.
• Exceptional ROI-tracking skills, able to prove what is – or isn’t – working from a campaign and channel perspective.
• Significant experience with executing campaign logistics and reporting data from web analytics, CMS and CRM systems.
• A passion for owning the process of testing, analyzing and iterating to optimize conversions and A/B and multivariate testing programs.
• Excellent written and oral English communication skills.

YOU ARE:

• You thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven and enthusiastic.
• You believe in the psychology of marketing, i.e. getting into the headspace and the mindset of the person you are targeting.
• You love to dig into results and figure out why something worked.
• You have a mind for the granular, getting tactics done and for the grand, always mindful of the big picture.
• You truly enjoy enabling the rest of your marketing colleagues in launching great campaigns to the market.

WE WILL BE THRILLED IF YOU HAVE:

• People management experience is a big plus.
• HTML / CSS knowledge is highly appreciated.
• Experience managing third-party vendors/agencies to have the perfect marketing tech stack up and running.
  

Interested?

Please apply via [email protected] or on our careerpage.