Product Marketing Director

    PeopleGoFirst Published: November 29, 2016
    Job Type


    Helping a strong digital company Barcelona based.
    The ideal candidate will have a solid track record of product marketing success within an enterprise software company. He/she will be proficient in translating technical features into clear and concise benefits.

    The Director of Product Marketing will work closely with Sales, Product, Delivery and the rest of the Marketing team.


    Drive the analysis of market segments to actively pursue, the definition of buying personas and their hierarchy of needs
    Develop product positioning and messaging that differentiate our products in the market
    Define competitive pricing for our products to ensure sustainable company growth
    Partner with Sales to deliver the right material to position our products effectively, including pitch decks, white papers, sales sheets, videos and more
    Lead the successful launch of new products and major product enhancements by ensuring sales readiness and market awareness
    Ensure regular delivery of content pieces that demonstrate Scytl’s thought leadership in the industry, resulting in higher brand awareness
    Represent the company at hosted client events, partner meetings and industry conferences.


    7+ years of product marketing experience in the software industry
    Proven track record in developing highly effective sales presentations and collateral
    Knowledge of the business-to-government industry is preferred
    BA/BS in business, marketing or related field; MBA preferred
    Fluent in English.
    All candidates should be prepared to provide work samples as part of the application process, indicating their role and contribution for each sample.

    Personal Qualities

    A product evangelist, who is able to inspire and ensure buy-in
    Excellent written, oral communication skills, highly effective presentation skills
    Strong leadership skills with a highly collaborative yet decisive approach
    Strategic and tactical; creative and disciplined
    Driven, self-starter; comfortable working in a rapidly changing environment
    Impeccable work ethic, humble but confident
    Highly accountable; takes ownership and drives sense of urgency
    Strong people skills; able to build impactful relationships across functions
    Proven ability to influence cross-functional teams without formal authority.

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