Marketing Lead

trumpet Published: December 16, 2022
Location
London, United Kingdom
Job Type

Description

The company:  We are trumpet, a young, diverse group of people who have come together to transform the world of sales whilst having a lot of fun along the way. We believe we are building something special together and we’d love you to come on the journey with us. About the role: Powerpoint was invented in 1987 and PDFs in 1993, yet we still use these tools 30 years later to sell. In spite of taking considerable time for marketing and sales teams to put together, many go unopened by buyers. On top of this, sales cycles are getting longer and buyer journeys are becoming increasingly complex. It’s time for change and trumpet is ready to lead the digital transformation of B2B sales. Think Shopify + Canva + Slack + Docusign combined, improving the sales flow from pitch to onboarding, centralising buyer journeys and accelerating sales cycles.

The marketing function is pivotal as we want the brand to shape and lead the growth of trumpet, globally. We are creating a category and looking to build an industry-defining product so clear communication and messaging is necessary to help change behaviours while the brand itself should hold its own weight as a brand that users love, admire and are excited by. We as a brand want to stand out from the crowd. We want our users to stand out from the crowd. We are a B2B brand but with a B2C attitude. At trumpet, we fundamentally believe that the best products are built when small, cross-functional, autonomous teams are empowered to solve business problems as they see fit. We never assume what our customers want or need but instead, collaborate with them, to steer the ship, and together achieve greater value from our product. We’re obsessed with delivering continuous and progressive value for them to accomplish their goals and tackle their challenges, head-on.

You will be one of the very first hires on our fast growing team having recently closed a £1.6m funding round with Lightbird, Triple Point and Anamcara participating. You will work closely with the Founders to establish trumpet’s market presence, brand recognition, social profiles and 360 content strategies. We want everyone at trumpet to be proud of the work they’re doing, enjoy the journey and have a lot of fun along the way!

Requirements: We love creative marketers who are data-centric and full of ideas. Too many B2B SaaS solutions have boring brands and play-it-safe marketing efforts. Trumpet is all about helping our users to stand out from the crowd. We want that to be reflected in our marketing strategy and brand. Everybody’s different, but a lot of the following probably applies to you: Charismatic, empathetic and a strong desire to succeed together, used to being data driven and building out marketing funnels to drive sales leads. Experience of speaking on camera/stage as the brand advocate on webinars and events. Excellent written and verbal communication, with the ability to simplify and translate complex ideas to different audiences. A strong affinity with trumpet's values3+ years marketing experience in the B2B space. Experience in building a 360 content strategy including video Track record of growing social channels including Linkedin, Twitter and TikTok. Experience building a blog content strategy closely linked to SEO goals. Desirable - knowledge of the B2B sales space or sales in general. Desirable - confident with design tools such as Adobe/Figma/Canva etc.. Desirable - confident putting together marketing collateral and social imagery yourself and not needing an external agency/freelancer. Desirable - confident with video production/editing. Desirable - Understanding of Webflow to manage our B2C brochure site.

What the job involves: As the first marketing hire you’ll be working with the Founder(s), to put together a full content marketing strategy Taking control of our social platforms, currently on Linkedin and Twitter but would like to build a presence on TikTok to execute a Quora and Reddit lead generation strategy. Take control of the blog, create varied and interesting content and track engagement. Build out the brand itself, with a B2C-vibe. We don’t want to be a boring B2B brand with no fun or no voice - brand recognition is equally as important as generating sales leads via marketing funnels. Be bold in digital and IRL marketing ideas to break through the noise and stand out from the crowd.

Award entries and case studies: Working closely with internal teams to coordinate case study and award entry content; drafting case studies for all distribution channels (website, pitch presentations, award entries, email marketing etc.) Working on our partnership strategy including cross-linking, events, community engagement and webinars. Take on our trumpet user email strategy to build a closer relationship between trumpet and our end users. Clear, succinct communicator – Using our own terminology and style, you’ll help people clearly understand the value trumpet delivers. Confident in your ability - We want you to run with the marketing side of trumpet, not always looking for validation or sign off. Empathetic listener – You’ll listen more than you talk. Challenge the status quo - never settle for mediocre and explore experiments so that we can validate assumptions and ideas. Obtain a strong understanding of our users and the market, from competitive analysis to user segmentation.

How We Work: We’re based in London and have a hybrid approach to working - whether you’re working from home or the office, we don’t mind. Trumpet’s core values are centered on an awareness of our individual strengths and weaknesses, thriving off feedback, respecting those around us and being obsessed with our customers. We want everyone at trumpet to be proud of the work they’re doing and enjoy the journey. Our values are not there for the sake of it. We truly believe in them and that by embodying them, we will fuel our growth both as individuals and as a company.

Company values: We are restless and ambitious in the pursuit of growth. We obsess over our users. We always trust, respect and care for another. We are brilliantly bold. We are feedback focused. We inspire and take action using data.

Interview Process: Our hiring process follows this pattern: An initial phone screen (20-30 minutes) focused primarily on your approach to work, career goals and your questions about trumpet Paid Task - 1-2 hours take home task which will focus on your free-thinking, idea generation and communication. Final Interview (30mins), focused on why you’re interested in trumpet and your questions about the vision whilst aligning on what success looks like in the role.

Location information: As one of the earliest team members at trumpet, we would prefer for you to be based in London where we have a hybrid approach to work as we want to build an awesome culture. At the same time, we understand that great talent isn't limited to the borders of London and we wouldn't want that to stop us from working with anyone who is excited by this opportunity and trumpet's mission. So don't hesitate to apply if you are outside of London and within a +/- 2-hour timezone.

Benefits: The opportunity to join a disruptive startup at its earliest stages 25 days annual leave plus local bank holidays plus your Birthday off. Shared ownership - Being a part of our journey means you will own a piece of trumpet. Remote working and London office for social gatherings and meetings. Dog-friendly office Regular company socials Windows or Macbook laptop. Pension with Penfold£500 Professional development budget£500 Wellbeing budget through Juno

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