Head of Portfolio and Consumer Value Management

    Philip Morris International Published: November 9, 2020
    Location
    Madrid, Spain
    Job Type

    Description

    Be a part of a revolutionary change At PMI, we’ve chosen to do something incredible. We’re totally transforming our business, and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom dream up and deliver, better, brighter solutions and the space to move your career forward in endlessly different directions. Marketing & Digital at PMI is dynamic, diverse and disruptive. Join us and you can bring new ideas to life in a truly global function at the creative core of our business. The smoke-free revolution means we’re rebuilding everything from the ground up. You’ll feel like you’re working in a start-up here – with the freedom to shape and define the future of digital, but with the support and scope of a vast global business. It’s challenging, fast-paced and highly collaborative – if you want the freedom to find new ways to connect with consumers, there’s no better place to progress your career. Your ‘day to day’Part of the Marketing and Digital leadership team, the Head of Portfolio and Consumer Value Management is responsible for defining the local consumer segmentation, for deploying the CC and RRP portfolio of products, accessories, consumables and services through propositions that address segment specific needs, and for driving consumer lifetime value.You´ll be ultimately accountable for embedding consumer segmentation, marketing propositions and consumer value management into commercial programs, projects and initiatives aiming to achieve commercial performance and NPS. Essential experience and qualifications Fluent in English (C1 minimum)University Degree in relevant areasSolid foundations in Project Management & FFWD/Agile ways of workingExpertise in the following fields:•Business & Financial Acumen•Consumer Knowledge, Insights & Analytics into Action•Portfolio Knowledge•Portfolio Strategy & Management•Category Management•CRM Solid understanding of consumer strategy, human interphase and digital channels to contribute to GTM strategies:•Consumer Experience Management•Optimizing Trade Investment•Customer Account Business Planning•Direct Retail•WEB/UX/E-commerce What we offer Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: •Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.•Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.•Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.•Take pride in delivering our promise to society: to improve the lives of a billion smokers. To join our growing team…

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