Head of Customer Loyalty & Retention (m/f/d)

    Fineway Published: July 31, 2019
    Location
    Munich, Germany
    Job Type

    Description

    • Lead the marketing strategy, development, and execution of personalized retention marketing programs designed to increase service usage from active customers, reduce customer churn and reactivate churned customers.
    • Build out & refine a mar-tech based lifecycle strategy and segmentation modeling with all channels like email, push, text, phone, direct mail and paid marketing.
    • Take bold decisions based on sound data analytics by implementing a data-driven approach to hit KPI targets like user retention and engagement.
    • Implement and manage ESP, mobile engagement and CRM platforms to continually optimize data and capabilities; Oversee data integration and infrastructure efforts to feed analytics and ensure highest data quality standards.
    • Grow and inspire an amazing, interdisciplinary CRM team by example.
    • As part of the exec team, drive collaboration to build a global, visionary product.

    Requirements

    • Minimum three years of experience in a marketing role focused on retention with a proven track record of driving growth in large-scale e-commerce or lead business.
    • Creative Thinker - someone who is resourceful, obsessive about growth, and always looking at finding new ways to enhance customer value.
    • Strong aptitude for (marketing) technologies with good understanding of marketing automation and customer micro-segmentation techniques.
    • Analytics fanatic - robust analytic & quantitative skills. SQL knowledge highly desirable.
    • A quick mind, structured & pragmatic, with a strong bias to action.
    • First-hand experience in a fast-growing consumer technology startup is a plus.

    What to expect

    • A top international team with a multiple award-winning product.
    • An environment for your growth: open doors, flat hierarchies and full transparency.
    • An attractive compensation package and clear development paths for your career.
    • Professional training & coaching for further education, Brown Bag sessions, and much more.
    • Flexible working hours and a top-equipped workplace in the middle of Munich.
    • Fresh fruit, healthy breakfast, regular joint lunches and team events.
    • Greatly discounted travel conditions and other travel-related benefits.

    About FINEWAY

    Our mission: We free travelers from wasting time & money on travel planning ever again.

    We believe the future of travel is not search & compare but a delightful conversation to instantly create personalized trips that match your unique style & personal preferences.
    That’s why we’ve built an interface-agnostic conversation engine powered by advanced statistics & deep learning methods to decode your travel intent faster & better than anyone else. The purpose? To magically deliver perfectly tailored travel experiences instantly to your inbox. Free, transparent & bookable.

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