B2B Digital Marketing Specialist

Cubbit Published: December 14, 2020
Bologna, Italy
Job Type


We are looking for a data-driven digital marketer specialist with proven experience and focus in B2B marketing for digital products.

The candidate will become part of an innovative, fast-paced context and will help us develop and execute strategies and operations to drive growth and aggressive user acquisition.

The main objective of this position is to generate and execute marketing activities in order to optimize our relationships with our B2B customers, reach our specific business audience and create optimized B2B content marketing strategies for SaaS.

What you will do:

  • Check the online health of our product for check performance and structure activities with the aim of increase and retain our users base.
  • You will help develop and execute strategies to hit revenue goals, and drive growth and customer acquisition for our digital channels, including SEO, SEM, referral programs, viral marketing, and display advertising campaigns.
  • Measure KPIs and report on marketing performance and analytics with a focus on CAC, LTV, customer growth and retention.
  • Maintain a data-driven approach to testing, optimizing, and scaling with a logic of test-and-learn to enhance the B2B funnel.
  • Decrease CAC and increase the LTV through users engagement, content creation, optimization of KW Research and inbound marketing strategies.
  • Manage tools for B2B of digital products

What you will need:

  • Know-how in B2B marketing of digital products with SMEs.
  • Experience in campaign management (i.e. Google Ads, LinkedIn ads,Twitter Ads, Reddit Ads).
  • Experience in using analytics tools for B2B (i.e. Google Analytics, Google Tag Manager, Hotjar, Excel, SQL).
  • Knowledge of user tracking and retargeting techniques.
  • Experience in funnel marketing for B2B (in particular Content Marketing and Email marketing).
  • Extremely good knowledge of SEO and SEM .

Bonus points:

  • Experience in the cloud industry or SaaS, possibly in international environments.
  • Basic knowledge of tools and languages for the creation of landing pages (e.g. Html, CSS, CMS headless, Elementor).

If you're a hard worker, an inspiring leader, a humble team player, and a dreamer at heart, Cubbit is the place you are looking for.

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