Emotiva
Emotiva analyzes real-time people’s emotional responses by measuring micro facial expressions through a common webcam. Using computer vision and machine learning algorithms to collect emotional data insights, useful to understand human behaviours.
The proprietary algorithms allow classifying complex emotions “in the wild” that cannot be determined with other algorithms thanks to the best-in-class accuracy. Emotion AI is a specific branch of Artificial Intelligence that allows the study and development of devices and applications with an ability to recognize, interpret, process, and simulate human affects.
In this field, Emotiva boasts excellence for research and development activities, such as the exclusive partnership in the academic world with the PHuSE Lab, Department of Informatics of the University of Milan.
The subconscious drives 90% of human behaviours, but in the market research area, nearly all measurements of advertising and media content remain on the surface with conscious self-reporting.
Our SaaS platform for predictive media analytics goes deeper, analyzing people emotional response in a simple way.
There are many fields of application for emotion recognition that we can support through our API service to successfully develop new applications.
Articles about Emotiva:
- December 29, 2022 OKRs for Startups: The goal-setting framework for entrepreneurs and startup teams
- August 30, 2022 UK-based Neurofenix raises €7 million for its digital platform that takes a patient-centric approach to rehabilitation
- November 5, 2021 Weekly VC Overview: All European startup funding rounds we tracked this week (Nov. 1-5)
- November 3, 2021 Milan-based AI startup Emotiva raises €610K to analyse people’s emotional responses in real-time
- December 29, 2020 5 New Year’s resolutions every entrepreneur should make
- July 20, 2020 “During uncertain times transparency and communication is key to retaining top talent”: Interview with Ethan Partners’ founder and CEO Ann-Christine Roope
- April 30, 2020 How is coronavirus impacting the funding landscape for startups?