Ceretai

The Diversity Dashboard is a software-as-a-service that automatically analyzes equality and diversity in media content such as news, TV shows and cinema movies. Based on machine learning algorithms the software can not only count quantitative representation, but also evaluate norms and stereotypes and address unconscious biases. Therefore a subscription to the Dashboard allows media houses, film producers and public service broadcasters around the world to keep track of how their content e.g. portrays men and women and which audiences are interested in which stories and narratives. Public service broadcasters can also get help with their diversity reporting, saving thousands of hours of manual labor every year.