HomeFundingLondon-based Avenir secures €487k pre-seed to disrupt wealth management with personalisation

London-based Avenir secures €487k pre-seed to disrupt wealth management with personalisation

Avenir, a UK-based wealth management solutions provider, has secured €487k in pre-seed funding within three months after completing the ABN AMRO + Techstars Future of Finance accelerator program.

Backed by leading investors including SFC Capital, Techstars, and prominent angel investors with experience leading financial institutions such as FNZ, JP Morgan, and Morgan Stanley, Avenir’s funding underscores its credibility and potential in the industry.

Founded in 2023, Avenir empowers wealth managers and financial advisors through a comprehensive suite of tools using cutting-edge technology and artificial intelligence (AI) for personalised wealth management solutions at scale. Leveraging advanced technology, Avenir revolutionises traditional practices for greater efficiency, personalisation, and impact.

With Avenir, advisors can seamlessly integrate their clients’ values into investment strategies and create customised portfolios and exchange-traded funds (ETFs) tailored to their clients’ goals and principles. Leveraging Artificial Intelligence (AI) and advanced Direct Indexing technology, Avenir offers personalised investment solutions that not only reduce significant administrative time for advisors but also showcase tangible impact beyond financial returns to their clients.

“As the lead investor in Avenir, we’re thrilled to support its mission of reshaping the wealth management landscape,” commented Ed Stevenson, Investment Executive at SFC Capital. “Its innovative approach and dedication to personalisation and digitalisation are truly impressive.”

Allard Luchsinger, Managing Director of Techstars, added: “Avenir’s team possesses the drive and expertise needed to make a significant impact in the financial industry. We’re excited to see them continue to innovate and disrupt the market with next generation wealth management tools.

“Closing our pre-seed funding round within just three months reflects the market’s craving for personalised digital solutions in wealth management,” said Jeremy Bensoussan, CEO and Co-founder of Avenir. “The support from SFC Capital, Techstars, and our angel investors confirms our mission’s importance. With this funding, we’re poised to disrupt the £1.2 trillion in assets under management within the wealth management sector in the UK, while continuing to innovate and deliver exceptional value to financial professionals and their clients.”

Stefano De Marzo
Stefano De Marzo
Stefano De Marzo is the former Head of News at EU-Startups. He has been extensively covering startups, venture capital and innovation ecosystems, including contributions to numerous publications such as Sifted, Entrepreneur and Forbes. Through his work as an editor and writer, he continues to shape the narrative surrounding the best stories of the tech world.
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