HomeFundingUK-based sports platform Let’s Do This scores over €56 million with support...

UK-based sports platform Let’s Do This scores over €56 million with support from Serena Williams and Usain Bolt

Technology has an increasingly important role in sports. With tech, athletes can train better, smarter and harder. It means athletes – amateurs and pros alike – can reach new goals and milestones and continue smashing those personal (and world) records. 

Founded in London in 2016, Let’s Do This is on a mission to inspire people across the world to come together to experience moments that make them feel alive. It’s about building a community based on supportive sport and athleticism. The platform makes it easy for people to find, book and prepare for the best running, triathlon, cycling and obstacle experiences around the world. It brings together in one place thousands of different sporting events including top flagship events like Hackney Moves, The Great North Run and the Oxford Half.

With already more than 5 million active users, the startup has attracted some star-quality attention – including the world-famous inspirational athletes, Serena Williams and Usain Bolt. 

This latest fundraise saw Craft Ventures and Headline join as lead investors, supported by further funds from existing investors EQT, NFX and Y Combinator, as well as newcomer Morpheus Ventures. These join the company’s existing angel investors from previous rounds including Serena Williams, Usain Bolt and Paula Radcliffe, and founder of Gmail Paul Buchheit, as well as Ian Hogarth, founder of Songkick. 

Alex Rose, co-founder and COO of Let’s Do This, said: “We are living in a world where we spend more time than ever with our heads buried in our phones. The growing influence of social media and the Metaverse is a depressing extension of this, and the effect on our health and wellbeing cannot be ignored. We want to be the online platform that helps people get offline – so they can live life to the full, doing things that make them happy.”

The fresh funding will be used to enhance the website and app experience for searching and booking events. The company will also be building out the social features of the Let’s Do This app, enabling users to follow each other, discover new events based on their network, and share training progress – a major factor in participant motivation. Using online formats to gather people together in the real world. 

This is in addition to plans to grow from 85 to 150 employees by the end of the year. The company will also be continuing its US expansion with the addition of a new US HQ in Boulder, Colorado.

Sam Browne, co-founder and CEO of Let’s Do This, added: “The global sports endurance market is worth an estimated $18bn and, with face-to-face events finally a possibility again after a long hiatus, we know this is only set to grow. As a business, not only are we passionate about sports and live events, we know what it takes to make them a true success, which is why so many organisers already trust us to grow their events. Excitingly, sport is just the beginning for Let’s Do This too. Thanks to the funding and support from our investors, we plan to extend into further verticals in the live events and experiences space – continuing on our mission to bring people together through momentous experiences.”

Serena Williams, angel investor in Let’s Do This, said: “I love sport and have seen first-hand the positive impact it can have on people’s lives. But, many people are often held back from discovering sport and the benefits it can bring them. Let’s Do This breaks down this barrier by allowing people to discover new ways of keeping fit, encouraging them to push themselves and providing a sense of community and camaraderie in the process, irrespective of fitness levels. This is a mission that I am proud of – bringing more people together through the power of sport.”

Patricia Allen
Patricia Allen
is the Head of Content at EU-Startups. With a background in politics, Patricia has a real passion for how shared ideas across communities and cultures can bring new initiatives and innovations for the future. She spends her time bringing you the latest news and updates of startups across Europe, and curating our social media.
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