Vienna’s edtech unicorn GoStudent acquires UK-based Seneca Learning and Spanish Tus Media Group

As part of its aspiration to become the number 1 global school and a leading education provider, Vienna-based GoStudent has just announced the acquisition of two European edtech companies – Seneca Learning and Tus Media. 

European edtech is heating up! 

The edtech startup, which reached unicorn status last year and started 2022 with a mega €300 million funding boost, will now greatly extend its product offering through the integration of algorithmic learning content from Seneca Learning and will increase its access to the addressable market from Tus Media. Both acquired companies will continue operating independently under their current leadership teams and with their established brand names.

Since Seneca launched in 2018, 7.1 million people have used its adaptive learning platform to study more effectively. The UK-based platform uses cognitive science, gamification and adaptive algorithms to deliver the best learning experiences for students, parents & teachers. 

Children can choose from more than 1,000 KS2, KS3, GCSE & A-Level courses, developed based on exam board specifications. With the acquisition, GoStudent aims to integrate Seneca Learning’s algorithms and AI-based features into the GoStudent membership, enriching the experience of its students. Not only can Seneca Learning be used during tutoring sessions, it will also provide students with smart learning content that will help them to memorise subject material at their own pace outside of lessons as well.   

GoStudent plans to take Seneca’s services to markets outside the UK, growing its presence into where GoStudent is already established. 

Felix Ohswald, CEO and Co-Founder of GoStudent, said: “The United Kingdom is one of GoStudent’s core regions, and we aim to become the market leader. We have listened to the needs of our customers, and adding a content platform to our core offering is an important strategic step for us, allowing us to further enrich our learning offerings and diversify our portfolio.”

Spanish edtech Tus Media offers an open marketplace for tutors serving four million students. The company brings together teachers, students and academies to arrange online or offline tutoring sessions, based on the user’s preferences. Its goal is to make personalised and quality one-to-one education accessible to everyone, through its brands: Tusclasesparticulares.com, Voscours.fr, Letuelezioni.it and Classgap.com. Founded in 2011, the company operates worldwide with a special focus on southern Europe and Latam. 

With the acquisition, GoStudent aims to leverage the strategic fit between the two platforms. Expanding its offering will allow GoStudent to grow its addressable market and reach more families globally. Additionally, students seeking structured, sustainable, long-term tutoring support will be able to access managed tutoring services from GoStudent via Tus Media’s platforms. 

Albert Clemente, Founder and CEO of Tus Media Group, said: “The acquisition by GoStudent gives us the thrust to further scale Tus Media with all its brands to new markets and expand to even bigger regional geographies. I am excited to continue in my role as CEO to ensure Tus Media’s success and grow the team further!”

GoStudent is growing at an incredibly fast pace. Founded in 2016, the edtech unicorn has international reach, expanding into  Russian, Canadian and Mexican markets in 2021 as well as opening 19 international office locations, growing the team by over 1000 employees and over 10k tutors all in the past year. 

Founded by Felix Ohswald (CEO) and Gregor Müller (COO), currently, GoStudent is serving customers in 22 countries. Via its platform, GoStudent provides paid, one-to-one, video-based tutoring to primary, secondary and college-aged students in 30+ subjects, using a membership model. We interviewed Felix back in 2020 when he predicted a bright future for edtech in Europe – and he’s definitely proving his point!