The no-code privacy operations platform, QueryLayer, has just raised €2 million in a seed round led by Nauta Capital.
Founded in Valencia in 2020, the startup is a truly pan-European venture with two expatriates as co-founders – Pádraig O’Leary and Krzysztof Szypillo. Over the past year, the team has developed the platform for digital enterprises, working closely with privacy and security executives of several startups.
Privacy is paramount to business. According to a 2019 Cisco Consumer Privacy study, 32% of digital customers can be considered `privacy actives´, meaning that they see privacy as a core principle of the brands they have a relationship with. Leading B2C scaleups are also registering a year-on-year growth of consumer privacy requests. Privacy operations have become critical to building strong relationships between customers and companies. However, in the words of Krzysztof Szypillo (CPO), “businesses still struggle with the orchestration of consumer-centric privacy operations”.
QueryLayer helps businesses to become “Good Data Brands”, leveraging automated workflows and PrivacyUX to build customer loyalty based on the transparent use of personal data.
Pádraig O’Leary, CEO, explained: “Setting up consumer-centric privacy operations (like data rights) that comply with a growing number of worldwide data protection regulations is a challenging task for all digital businesses. Our clients, leading scaling brands, understand that privacy operations go beyond mere compliance, even beyond automation. They have to be embedded into products and customer journeys in order to improve customer acquisition, retention and overall loyalty.”
The QueryLayer platform provides the foundations for enterprise privacy operations by empowering privacy leaders to onboard cross-functional teams like customer success, product and engineering in order to build privacy-first customer experiences. At the same time, the platform can provide APIs and an engineering toolkit to connect existing privacy and security tools like data governance, discovery or PETs (Privacy Enhancing Technologies).
The new funding injection will be used to further develop the QueryLayer product and boost the startup’s sales and marketing functions.