Frontify, a Swiss brand management software, today announced it has raised an additional approx. €42.7 million in Series C funding, led by Revaia (Europe’s largest female-founded VC fund, formerly Gaia Capital Partners) with participation from High Sage Ventures and existing investors EQT Ventures, Blossom Capital, and Tenderloin Ventures.
Founded in 2013, Frontify empowers companies including Lufthansa, KIA, Vodafone, Maersk, Dyson, and Allianz to manage and develop their brands effectively. Their team of 200+ is spread between Switzerland and the US, and is expected to grow further with this fresh funding round.
During this digital-first pandemic period, Frontify has been supporting businesses with a remote-friendly web and app solution, for every step of the brand journey. Particularly for globally-distributed brands, it provides seamless access to living brand guidelines and digital assets, collaboration and templating tools, and centralized connectivity to other native applications, among other aspects, and has gained nearly 300 new customers since the beginning of the pandemic.
“We’ve laid the foundation and are revolutionizing how people contribute to and work with their brands across a huge range of industries, brand sizes, locations, and needs. There’s still so much to achieve, but we can’t get there alone,” said Frontify’s Founder and CEO, Roger Dudler. “Expanding our teams with the best and brightest around the globe, seeking partners who align with our beliefs and outlook, and taking our software to even greater heights – these are just some of the key focus points for us now.”
“We instantly got excited about Frontify’s brand management platform and its capacity to capture the whole branding process in one place, making it the single source of truth for employees and collaborators,” said Elina Berrebi, Founding Partner of Revaia. “They have demonstrated their ability to convince some of the most trusted brands globally in all industries, while delivering strong and efficient revenue growth. We’re also buying into the passion and the people at Frontify, and are thrilled to contribute to building its global leadership.”
Frontify aims to use the new funds to expand adoption of the platform in key markets such as the US, alongside boosting Frontify’s technology to support its growing global community of ‘brand builders’.