Oslo-based Vev secures €5 million to grow its visual editor for developers

Vev, a collaborative visual editor for professional developers, designers and content creators to build and launch interactive websites and digital content, today announces a €5 million seed funding round led by EQT Ventures. Existing investors, Sagene Tech Ventures and Skyfall Ventures, also participated in the round.

Founded in 2017, Vev is on a mission to empower the next generation of creators, ranging from individuals to the most advanced professionals, by creating the new industry standard for visual web design. The funding will be used to launch its platform to the public, invest in product development, and scale its commercial team, including growth and marketing.

Vev creates streamlined workflows for creating and launching interactive web content, appealing to all sides of the web design process: developers, designers, and content creators by combining code and no-code. This combination of design tools, code, and content editor in the same platform means users can produce websites with complete creative freedom for design and content, with the flexibility to edit and create code components when needed. Vev customers can one-click publish finished websites and content directly to any CMS (such as WordPress), backend, or hosting provider. This opens up for using Vev to speed up production without the cost of switching CMS systems.

Vev signals that visual web design has drastically transformed in the past 10 years, and with a record 1.8 billion websites, it is vital to stand out from the crowd. Vev allows enterprises and professionals to create outstanding digital experiences quickly, collaboratively, and on existing infrastructure. It is used by agencies and large organisations, ranging from Netflix to Osprey to The Economist, and also appeals to freelancers as the next generation of creators.

Founded by Tine Karlsen (CEO), Nicolay Thafvelin (CTO), and Fredrik Evjen Eklis (CPO), the core team met in 2013 while working at a digital design and publishing firm. They witnessed the persistent problem of developers being siloed from designers and content creators; to solve this, they founded Vev in 2017.

“We are entering a new era of visual web design, where we are bringing together code and no-code to allow unlimited creative freedom through frictionless collaboration between designers and developers in one platform,” Tine Karlsen, CEO and Co-Founder at Vev. “Designers, developers, and content creators can now collaborate using Vev when building and launching interactive websites — igniting a fully immersive experience.”

Sandra Malmberg, Investment Manager at EQT Ventures, added: “Vev is part of the next wave of groundbreaking tools that is entering the ecosystem, bound to propel a shift in visual web design. With my background as a marketer, I am excited about the potential in truly enabling seamless collaboration between developers, creators and designers. Ultimately the web is where you win, through unique, immersive and engaging experiences. At EQT Ventures we are thrilled to back the talented team at Vev on their exciting journey.”