With a latest change in branding and a repositioning towards B2B, Bordeaux-based fintech Elwin (formerly Mieuxplacer) has just completed its first round of €2 million that should enable it to roll out its offer dedicated to financial advisory professionals.
For the last two years Mieuxplacer was a digital broker. But halfway through 2019 it decided to change its name to Elwin and took a new direction by capitalising on its technological and digital skills. The Bordeaux-based fintech is aimed at savings professionals and more specifically brokers.
“Our historical activity as Wealth Management Advisers has enabled us to be confronted with the reality of the field. One thing has become clear to us: the growing administrative and regulatory burden weighs on wealth management advisers. And this is to the detriment of client relations. The sale of the private client portfolio that is currently underway completes this change”, says Guillaume-Olivier Doré, summing up Elwin’s new value proposition. The fintech’s CEO (who is also vice-president of La French Tech Bordeaux) officially launched the Elwin software solution in September 2020. The solution is designed to simplify the advice and sale of financial products.
Elwin is now entering a roll-out phase of its solutions to its customers. 1215 (formerly Serenalis), a network of Wealth Management Advisers, Asset Manager A Plus Finance and a life insurer, representing a total of nearly 1,000 users, have chosen Elwin to digitise their customer journey, from initial contact to subscription. “A dedicated offer is now available for independent advisers and firms”, says Doré.
Elwin integrates the most requested features by financial advisers: compliance, client profiling, portfolio construction, digital subscription forms. It is distinguished by its user-friendly interface, ease of use and its simple and readable offer.
This newly completed round in growth capital will help the Bordeaux-based startup in its journey to transform the way Wealth Management Advisors work. This latest investment into the company was led by new investors, historical investors and founder Guillaume-Olivier Doré, who keeps control of Elwin. Elwin now welcomes the current management team into the company’s capital after distributing shares to all employees back in 2017.