HomeGermany-Startups10 exceptionally promising German startups to watch in 2021

10 exceptionally promising German startups to watch in 2021

It’s no secret that Germany has one of the most vital startup scenes in Europe; and according to our annual research on startup cities, Berlin is actually Europe’s 2nd biggest startup hub. This week, we took a closer look at the German startup scene with the goal to introduce you to 10 of the most promising early-stage startups that are not only going to survive the ongoing Coronavirus crisis, but will continue to grow at a rapid pace.

Due to the large amount of exciting startups in Germany, it’s been hard to narrow this list down to just 10 candidates. But we did it. All the companies we’re presenting you below entered the market between 2018 and 2020 and each one of them has a promising future ahead of them!

Vivid-logoVivid Money: Headquartered in Berlin, Vivid Money provides you with a unique mobile banking app at your fingertips. Whether it’s payments, transfers, high-interest saving accounts, multi-currency accounts for your travels, spending reports, split bills – with Vivid, managing all your finances and investing your money is easy, flexible and 100% transparent. Vivid was founded in 2019, and in of June 2020 the startup launched in Germany as its first market, with more European countries to follow. During 2020, Vivid grew to more than 135 employees, with more than 20 different nationalities across three different locations.

Gorillas-logoGorillas: Founded in 2020, The Berlin-based startup Gorillas set out to offer groceries deliveries coming to your door within 10 minutes. The startup is on a mission to change the way that you do groceries, and it delivers at retail prices. The Gorillas founders are convinced that grocery shopping has to be radically faster and far more convenient. Their app lets you choose from a wide selection of products including fresh fruits, dairy, vegan products and cooled drinks. So far, the startup is only serving Berlin and Cologne with more cities to come soon. Gorillas was already able to raise about €37 million in venture capital.

finn-auto-logofinn.auto: The Munich-based startup finn.auto was founded in 2019 and is on a mission to make mobility fun and sustainable. The young company helps everyone who loves driving their own car but refuses the struggle, commitment and intransparent costs associated with car ownership. finn.auto does this by offering all-inclusive, immediately available, monthly car-subscriptions. Also, while you drive the startup plants trees as every journey is CO2 compensated. So far, finn secured about €28.8 million in funding.

CoachHub-logoCoachHub: Founded in 2018, CoachHub is the “mobile coaching cloud” and enables personalised coaching for employees of all career levels. A pool of top coaches from all around the globe and the applications available for access from web and smartphone allow live coaching sessions via video conferencing. This way, the Berlin-based startup prepares managers for better leadership, teams for better group performances and employees for personal and professional growth. The CoachHub team already counts about 350 people. In total, the fast-growing startup already raised over €43,8 million in venture capital.

limehome-logoLimehome: Founded in 2018, Limehome is an innovative apartment rental startup which offers serviced apartments for short and long stays. The young company turns commercial spaces into stylish apart-hotels and operates them on their tech-platform for business and leisure travellers. Their secret is combining the quality standards of a hotel with the coziness and convenience of a stylish apartment. Currently operating in 32 cities, Limehome has recently started to expand beyond Germany and Austria. The Munich-based startup has scored about €36 million in funding and is on a path to further accelerate the digital revolution in the hotel industry.

Sharpist-logoSharpist: The Berlin-based startup Sharpist set out to create “aha moments” at scale. Founded in 2018, the young company provides a mobile platform that helps professionals pursue their careers with greater engagement, focus, and productivity. Their turnkey learning and development solution combines 1:1 video coaching sessions with continuous micro-learning exercises. In a nutshell, Sharpist lets organizations scale world-class executive coaching to their entire workforce. In February of 2020, the startup secured €4.8 million in seed funding.

Bryter-logoBryter: This Berlin-based startup, founded in 2018, offers a no-code software to over 30 international law and accounting firms, as well as companies and governments, to automate decision-making. Among their offerings, we can find the so-called ‘BD Concierge Service’ which is geared towards Business Development teams at professional services firms that prepare RFPs, tenders, proposals or pitches for specific projects or long-term engagements. They also offer a ‘Document Service’, which can automate documents at a large scale for minimal time and cost. The team’s last funding round was in June 2020 – a Series A of around €14 million, bringing the total funding amount to €18.7 million.

Choco-logoChoco: Founded in 2018, Choco is an ingredient ordering platform connecting restaurants and suppliers. The mission of the Berlin-based startup is to build a more sustainable supply chain and eradicate food waste. Choco is also optimising communication among food channels to create a more transparent supply chain. Despite Covid-19 and its negative impact on the restaurants sector, the fast-growing startup has already raised about €65.5 million in funding is backed by top VCs such as Bessemer Venture Partners and Atlantic Labs.

Planetly-logoPlanetly: Founded by Ana Alex (previously founded Outfittery) and Benedikt Franke (previously founded Helpling) in 2019, Planetly is building the software for your company to analyze, reduce and offset your carbon footprint. The Planetly team believes in transparency and action to fight the climate crisis. Therefore, they made it their mission to build the tools for the economy to step up to their responsibility! Planetly’s software lets you analyze the footprint of your organization based on your real data, and it shows you where you can reduce it in the most pragmatic way. So far, Planetly raised about €5.2 million in venture capital.

Back-logoBack is a Berlin-based startup which equips internal operation teams like HR, IT, and Finance with automation and productivity tools that help them provide a great employee experience at scale. From simple questions about policies or remaining vacation days to entire processes like onboarding or parental leave requests – with Back, employees get the support they need. Founded in 2018, Back pulls all relevant resources into one place and replaces shared inboxes, Slack DMs, and internal ticketing systems. The fast-growing startup already secured about €2.7 million in funding.

By the way: If you’re a corporate or investor looking for exciting startups in a specific market for a potential investment or acquisition, check out our Startup Sourcing Service!

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Thomas Ohr
Thomas Ohr
Thomas Ohr is the "Editor in Chief" of EU-Startups.com and started the blog in October 2010. He is excited about Europe's future, passionate about new business ideas and lives in Barcelona (Spain).

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