Amsterdam-based Objective Platform nabs €2 million to help businesses optimise their marketing efforts

Objective Platform, the European scaleup that provides marketing measurement and optimization software, has received €2 million funding in an investment round led by Newion, and early stage investor in B2B software companies. Robbert Visser (former CFO Dept) and existing investor The Hatch Firm also participated in the round.

Objective Platform was founded in 2014 by Willem van der Weide and André Merkus to help companies take control of their media investments. By linking all relevant data sources to a single source of truth, the SaaS platform can include all digital and traditional media channels in marketing measurement models. This results in both strategic and tactical insights that marketers need to plan and optimise campaigns across channels. Today companies like Deutsche Telekom Group, Coolblue and Vattenfal use Objective Platform to maximize marketing impact and efficiency via an optimised media mix.

Rudy de Back, CEO of Objective Platform, commented on the recent investment and the opening of their new offices despite COVID: “Having opened offices in Singapore and London recently, this investment comes at a pivotal moment. It is fantastic to have the support of three top-tier investors as we strengthen our position – and the position of our customers – in Europe and Asia. The funding will be used to further expand our great team and platform.”

Mathijs de Wit, Partner at Newion commented on leading the round: “We are proud to partner with Objective Platform, as we see them become the leading vendor of marketing measurement and optimization software. Marketing is increasingly influenced by modeling and statistics capabilities. This explains why companies all around the world reach out to Objective Platform to optimise their media investments.”

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