Berlin-based Homeday snaps up €40 million for its hybrid brokerage solutions

Today Berlin-based Homeday, the brokerage firm financed by Project A, will receive a further €40 million. Axel Springer SE and Purplebricks are also investing and expanding their shares.

Homeday, founded in 2015, is one of the fastest growing nationwide brokerage companies in Germany. Homeday offers real estate sellers a full brokerage service with experienced local agents, with no commission charged. Buyers also pay less than usual on the market and therefore have more money at their disposal. Overall, the Homeday service saves all parties involved thousands of euros. 

Today a team of almost 200 employees and 180 independent Homeday brokers accompanies real estate sellers and buyers in Germany through the entire brokerage process, from the intention to sell to the conclusion of the contract.

The lead investor in this round was Project A, a leading venture capital company in Europe with offices in Berlin, Munich and London. Uwe Horstmann, partner and managing director of Project A, commented: “As a partner and investor from the very beginning with Axel Springer SE and Purplebricks, we are extremely pleased about the impressive development of Homeday. Project A and Homeday have had a particularly close relationship for a long time. We have not only accompanied the company financially, but Project A has supported Homeday in many areas such as the development of marketing or business intelligence. We also provided operational support for technological and product-related development.”

Digital brokerage solutions have been revolutionizing the real estate market for several years now, and Homeday was able to increase its brokerage orders in 2019 by 515% compared to the previous year. To date, Homeday has brokered real estate valued at around €3 billion.

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