Tampere-based HappyOrNot raises €22.6 million to strengthen its real-time customer and employee feedback solution

happyornot-platform

Based in Tampere, Finland, HappyOrNot provides companies with real-time, actionable analytics and insights to advance customer and employee satisfaction, enhance operational efficiency, and increase revenue. It collects, presents and packages customer and employee feedback data (visualised as a four-point scale from ‘smile’ to ‘frown’) so that organisations can tweak specific aspects of their service in accordance with what customers and staff actually want.

Founded in 2009, the company’s platform is used by the likes of McDonald’s, the San Francisco 49ers, London Heathrow Airport, and the NHS. HappyOrNot has just raised €22.6 million in a growth financing round led by Northern European growth capital firm Verdane. Existing investor Northzone also participated in the round, which brings HappyOrNot’s total funding to date to over €36 million.

“We are the undisputed market leader in our space, working with nearly 4,000 organisations in 135 countries, and this fresh injection of capital will help us to further consolidate our position,” said Heikki Väänänen, HappyOrNot CEO and co-founder. “In addition to investing in the core business, we will continue to innovate alongside our customers and create an even more advanced suite of analytics and insights solutions that help them to make better-informed decisions that improve numerous aspects of their business.”

“There is enormous potential in the real time CX analytics market as companies across all industries wise up to how important it is to listen to the opinions of consumers and staff, and act on them in real time,” said Marta Sjögren, partner at Northzone. “HappyOrNot is known all over the world from their presence in airports, but it’s their growth across retail, healthcare, travel, and lifestyle industries that makes the future really exciting. This is yet another huge milestone in HappyOrNot’s journey to creating a global happiness index, and thereby redefining what good service looks like vertical by vertical. In a world where instant feedback is often mainly broadcast in a one-way communication stream on social media, being able to provide it to staff in the service industry in an actionable, realtime format is truly a game-changer.”

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