London-based Spirable raises €6.7 million to grow its personalised video advertising platform

spirable-founders

Since launching in 2014, London-based Spirable has created and distributed over 100 million personalised videos in over 50 countries.

Its platform automatically creates and optimises tailored video ads across social, CRM, messenger and display channels, using data such as location, pricing, and weather to dynamically change the content people see in real-time. Its clients include major brands such as Johnson & Johnson, Domino’s, and Vodafone.

Spirable announced today that it has closed a €6.7 million Series A investment round led by Smedvig Capital, alongside existing backers Frontline VenturesDowning Ventures, and 24 Haymarket.

The new funding will accelerate Spirable’s geographical expansion and product development to meet the demand for more efficient and automated personalised video creation at scale. Spirable is poised to revolutionise marketing away from a mass approach and toward highly targeted and relevant video content.

“Our vision is a future where a brands videos are actually useful to people,” said co-founder & CEO Ger O’Meara. “Where the ads that you see are as relevant and authentic as your friends’ content. We’ve built the Spirable platform from the ground-up to achieve this by bringing creative, data and smart technology together.”

“Spirable is a critical enabler of personalised video advertising, one of the major trends in video advertising today,” said Joe Knowles, Principal at Smedvig Capital. “Every marketer wants to use video in a more personalised way. But so far, slow and expensive content creation has been a barrier to mass adoption. Spirable’s SaaS removes this barrier and makes real time, automated video personalisation at scale a reality. Having tracked the business for over a year, we are excited to work with Ger, Dave and the high-quality team they are building at Spirable.”

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