Paris-based martech startup Kameleoon raises €5 million to personalize e-commerce and drive conversion rates

kameleoon_team

Paris-based e-commerce conversion optimization platform Kameleoon has raised a €5 million round from Odyssée Venture and existing investor SGPA.

Founded in 2012, Kameleoon helps e-commerce companies improve their conversion rates and engage consumers to increase revenues. Its platform allows businesses to better understand the behaviour of online visitors, using AI to measure the conversion possibility for each customer and personalizing their experiences. Its solutions include predictive targeting, visitor segmentation, segment analysis, content personalization, email personalization, and A/B testing.

“Since its creation, Kameleoon’s mission has been to help companies improve their conversion and engage consumers in the long term in the digital realm,” said Jean-René Boidron, the company’s CEO. “This enables businesses to better understand the behavior of visitors along with their needs online, and to fulfill these in a personalized way, going as far as individualizing the relationship.”

Kameleoon already has 130 employees, and over 500 major corporate clients such as Cdiscount, FNAC / Darty, Auchan, and Renault. The startup places particular emphasis on innovation, with a new product launched every two years on average by the 50 developers who make up its R&D team. After expanding into France, Germany, Russia and Italy, Kameleoon wants to accelerate its development in Northern Europe, especially in the UK.